A problem I find with new advertisers entering into online marketing is that they immediately choose PPC over any other competitor. Before you commit to any advertising programme, you really do need to know every competitor inside out to make sure you have chosen the right programme. This is why it is advisable that you look at PPC’s pros and cons too.
I have always thought that banner advertising has been the next best thing to pay per click advertising. The pros will explain why I think this while the cons will also make clear why it is also not as good as PPC.