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Do You Agree That It’s A Numbers Game In Marketing?

Profile photo of Gordie Chase Submitted by Gordie Chase June 21, 2016

The reality of marketing be it online or offline is always about the numbers. 90% of marketers don’t know a thing about statistics or downplay them to their own detriment. I’m here to give you a wake up! call.

If you don’t follow the numbers it makes your venture a hobby, not a business. There is no need to get obsessive about numbers but you need to know at the very least the averages of your efforts in order to develop a proper plan.

One of the most frequently mis-understood areas is Email Marketing.

The current open rate on emails is 10%, so only 100 of your 1,000 subscribers are opening your emails. The average clickthrough rate is 6% which means only 6 out of the 100 even click your link. Out of the 6 that click through only 2 to 5% convert, which means your list of 1000 technically yields 3 conversions.

So more subscribers equals more profit and better emails equal more subscribers. But, please don’t forget the most important Stat, the deliverability rate, after all it has to make it to the inbox first.

Blogging is another area where numbers are often disregarded.

97% of blogs fail, 98% of those who fail delete or abandoned their blogs within months of starting and the other 2% ignored the numbers. A blogger must at minimum “Know Their Traffic Sources” and most don’t even bother to use Google Analytics, the best tool for the job. That’s just lazy.

As a Blogger if you don’t know where your traffic is coming from you’re just writing articles for yourself. The rest of us are trying to reach our fan base to make our Blogs about them an we need to know where they are.

With that in mind, I bet you didn’t know that only 15% of bloggers post to their blogs more than once a week and the top earners are the ones that post daily. Didn’t you know that 61% of U.S. consumers have made purchases recommended from blog post. Know your numbers!

Even if you’re an Affiliate Marketer knowing the numbers will mean you feast more than you famine. It also gives you the advantage over most affiliates. With all successful affiliate marketers it’s all about the numbers. No relationship building, no see ya later, just yeah or nay. That’s why they undergo famine because they forgot that 98% of affiliates fail following that same model.

If you want to eat all year get that email and provide some value. The number one thing all affiliate marketers should be tracking is where their sales come from and I mean every single link. If you’re not, it’s just a hobby.

These are just a few examples of the numbers game there are plenty across many verticles. They all have fundamental rules they must follow to achieve positive results and all these rules are determined by the Numbers.

IT’s A NumBers GaMe…… Play it!

So, do you agree that It’s A Numbers Game In Marketing?


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Profile photo of Gordie Chase
I'm just here to help! I served 18 years in the military and have raised 3 wonderful kids. I've been in Internet Marketing for about 4 years and have made a few pennies here and there. My journey is not about making quick money on the internet it's about learning, discovery and building a business on a solid foundation. I get excited about helping others and meeting new marketers focused on developing their own businesses. The energy created by helping others has not only motivated me to learn more but has also given me more advice and resources to share. I'm here for all marketers so don't hesitate to ask me for help, and never give up on your dreams.
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47 Responses to “ Do You Agree That It’s A Numbers Game In Marketing?” Leave a reply ›

  • Profile photo of Amit Sharan Profile

    Hello Gordie,

    You made a lot of sense in this post.

    I definitely agree with all what you said. Numbers is very important in marketing. Whether it’s online or offline marketing, it’s important to know a thing or two about numbers and stats.

    I can’t remember where I read this but someone once said who is interested in a game when no one is keeping scores. I have to say the same applies to marketing.

    Keeping scores and knowing the stats helps as you have explained here. Knowing the stats will also help prevent frustration.

    Like the email marketing example you gave, if one has only 100 email subscribers and makes only 1 sale after sending an email promoting an offer, if he knows the stats, he will be ecstatic with his results and work towards increasing his subscribers.

    But if he doesn’t know the stats, he will feel sad and maybe even give up, and join those saying email marketing is dead, even though it’s still very much alive, :)

    Thanks for the reminder about the importance of numbers in marketing.

  • Profile photo of Barbara George Profile

    Hi Gordie,

    The stats you provided here are scary:

    “97% of blogs fail, 98% of those who fail delete or abandoned their blogs within months of starting and the other 2% ignored the numbers.”

    Any links to back this up, please?
    Barbara George recently posted…Lately On InstagramMy Profile

    • Profile photo of Gordie Chase Profile

      No Barbara I don’t have links I got the data from Kissmetrics but if the stats scare you, I hate to say it but you probably shouldn’t be blogging.

      Most blogs are started and never completed which is why there are literally tens of millions and 97% of them fail. I should know I’ve abandoned 6 myself in the early days.

      The point is not how accurate the stats are and they probably are pretty accurate, the point is these stats should motivate you to go in the direction of the blogs that succeeded by finding out why they didn’t fail.

      Or just follow along with the 97% that failed. Heck, I even gave you the formula for success (post daily).
      Gordie Chase recently posted…The 4 Google myths that can hurt your SEO!My Profile

  • Profile photo of Anju Jerry Mathew Profile

    Hello Gordie,

    I am a newbie and have to say you are right, it’s hard sometimes to keep blogging when no results.

    97% of blogs fail is true because of this.

    How do newbie keep blogging when not getting money results?
    Anju Jerry Mathew recently posted…INSPIRATIONAL QUOTESMy Profile

  • Profile photo of Sunday William Profile

    Hey Gordie,

    Indeed, its all a numbers game. It is essential that Internet marketers play it if they want to succeed online!

    Minding the numbers means that bloggers are able make thorough analysis for proper decision making. This is why the numbers are there in the first place!

    Just like Amit Sharan has stated, keeping scores and stats ensure we know where we are coming from and decide where we are going!
    Sunday William recently posted…Are You Making Sales With Webinars?My Profile

  • Profile photo of EltonCarr Profile

    I was actually familiar with the numbers. One of the members in our Facebook group just recently spoke about it. One reason is his stats for making sales is off the chain. If I recall close to 13% of his contacts have bought something from him.

    He also mentioned if you are above 3% you are doing good.

    My approach to this whole thing is the rate of introduction. Everyone knows it takes 7 to 12 exposures of your product or service to someone, before they make a purchase. So the faster the rate of exposure the higher the sales.

    I’m sure you are familiar with Eric Worre Author of GO PRO. I watched one of his videos and he also mentioned taking massive actions. And essentially that is what I am proposing.

    If you know how to get Massive Quality Traffic, problem solved. Bottom line, it is a numbers game.

    Know this, the fastest way to get traffic is paid traffic. So expect to lose money at first but it should eventually equal out.

    So much to be said but so little time. The answer to any website or blog that is not making enough money is not content. It is getting Massive Quality Traffic.

    With that being said, Go get Massive Traffic :-)

    • Profile photo of Gordie Chase Profile

      You’re right the entire IM business model is about traffic and conversions. Both entirely driven by numbers.

      My intent was to introduce the fact that numbers dictate every facet of this business. I may spend a hundred thousand dollars on high quality traffic but I still need to know the conversion rate, what landing page had the most opt ins and how many total sales where made from that traffic.

      In other words the numbers. I’m talking about the entire business not just one aspect.
      Gordie Chase recently posted…The 4 Google myths that can hurt your SEO!My Profile

  • Profile photo of Cendrine Marrouat Profile

    Nope, sorry, I totally disagree with this post.

    The big issue with marketing as you and many others envision it is that “buyers” are just considered items on a list. It doesn’t matter how many people click on your links. If they don’t like what they see or find you annoying, they won’t buy.

    It doesn’t matter how many read your blog posts or newsletters. What is actually super important is to know WHO you are talking to. Because when you know who you are talking to, those people will eventually respond to your content and take action.

    Without a WHO and your USP, you will go NOWHERE.

    The reason why most blogs fail? Their creators have no strategy or patience. They want to cut corners and listen to advice from self-proclaimed gurus.
    Cendrine Marrouat recently posted…5 links of interest (June 20, 2016)My Profile

    • Profile photo of Gordie Chase Profile

      Actually everything you said doesn’t matter, does matter.

      And yes it’s important to know who you’re talking to and that also involves tracking your numbers. You’re talking the meat and potatoes of your blog and establishing an audience but I’m talking about tracking stats.

      If you’re not tracking who your audience is, where they came from and what attracted them to your blog, then you’re just running a blog as a hobby.

      Any blogger will tell you that, don’t believe me ask Seth. http://www.sethgodin.com/sg/
      Gordie Chase recently posted…The 4 Google myths that can hurt your SEO!My Profile

  • Profile photo of Dennis Seymour Profile

    It definitely is a numbers game.

    People keep reading about conversions and better content/analytics but you know what? They just dont have enough numbers/traffic to back it up.

    It’s that simple. No conversion improvements you do will result to better income if there’s no traffic in the first place.

    So, yeah. It’s definitely a big numbers game.
    Dennis Seymour recently posted…The 2 Sides of Guest Posting: I’m on the “It Works” Side, How About You?My Profile

    • Profile photo of Gordie Chase Profile

      A lot of folks out there don’t even track their traffic, they just buy and wait. They of course complain about the dismal results. They need to learn that all traffic isn’t equal and SEO alone won’t make your traffic increase.

      Everything about your business is a numbers game, some are numbers you must achieve and others are numbers you need to monitor.

      Thanks for confirming what most of us know you need to watch to be successful online.

      Gordie Chase recently posted…The 4 Google myths that can hurt your SEO!My Profile

  • Profile photo of Sherman Smith Profile

    Hey Gordie,

    It took me a long to to realize how important the numbers are. Especially when you’re doing Paid Advertisement.

    You made some valid points here. One vital thing that most people that do affiliate marketing is focusing on where their traffic and sales are coming from.

    If you want to be successful you definitely want to track your links to see which ads and blog posts are getting the best traffic and conversions.

    I discovered an easy-to-use tool called Google URL Builder which is a part of Google Analytics. It definitely puts out great data that you can work from in regards to your links. I had to write a review of it a few months ago to spread the word.

    Thanks for sharing Gordie! Have a good one!
    Sherman Smith recently posted…Conquering The Fear Of Publishing Your New Blog PostMy Profile

  • Profile photo of Bruno Buergi Profile

    Hey Gordie

    I definitely agree with you. It’s a number game. But the flip side is, it’s also a relationship game.

    The better relationship you build with your blog readers and your email list, the more people read and interact with you. As you mentioned, providing value is key.
    Bruno Buergi recently posted…Work-Life Balance As An Online Marketer To Improve The LifestyleMy Profile

    • Profile photo of Gordie Chase Profile

      It’s definitely a relationship game, Bruno, but by providing value your relationship is defined by the reader.

      My point is I don’t have comments on my blog. I tried it but had too many spammers. So the relationship I built is based on the content my site provides.

      I personally use the Authority model and provide information and resources my readers need. The key is to target your audience on all your channels be it social media, paid ads, or forums.

      I’m an advocate of automation so my motto is the more you automate the more people you reach. I also track all engagements so I know who all my readers are.
      Gordie Chase recently posted…The 4 Google myths that can hurt your SEO!My Profile

  • Profile photo of redtiger Profile

    Hi Gordie

    I agree and disagree. I think it depends what your visitors see. Send him or her directly to a squeeze page that says: Click here to get this or that for free then it is purely a numbers game.

    This is true especially if you buy your clicks from for example a reputable solo ad vendor – in other words I am talking about real people not bots.

    Your visitors do not know you. They clicked just because there was a link in an email. Surprisingly many people seem to get a kick out of clicking on links in emails, which is of course a good thing for marketers.

    On the other hand if they visit you because you have promoted your content well and they want to see what you have to say numbers play a lesser role. In that case you make your numbers, especially as far as the signups are concerned.

    But yes, numbers are important and it is up to is to make sure our numbers add up by working consistently.
    redtiger recently posted…Produce Killer Content and Flirt with the Big Boys to ProsperMy Profile

    • Profile photo of Gordie Chase Profile

      The only way to tell if your content is effective is by tracking the numbers.

      I check to see what articles got the most clicks, this tells me the type of content the audience wants to read. I track how long they stay on my blog, what other pages they clicked, where the traffic is coming from.

      The numbers help me to better serve my audience and in turn increases my subscribers by providing content the readers want to share.

      I also track the shares of my content. Automation makes it easy to track the numbers important to your blog so it doesn’t require much effort on my part but it’s invaluable to the success of your blog.
      Gordie Chase recently posted…The 4 Google myths that can hurt your SEO!My Profile

  • Profile photo of Carl Profile

    And here I thought it was relationship building…
    Now I am persuaded that it is the numbers because they don’t lie.

    If the market likes your content the numbers will reflect it where as you can kid yourself thinking you have good content when it may not be that hot.

  • Profile photo of Black Profile

    I can’t argue with you there. Life sure is a numbers game.

    Numbers and equations are no more than boats that we use to stay afloat above the bottomless ocean of utter chaos and unpredictability teeming with darkness in the deepest depths of our unconsciousness.

    Maybe boats is a bit of a stretch. Perhaps they’re life vests designed to prevent us from drowning in our insanity.

    Numbers are dangerous. Just ask those half a dozen mathematicians who saw suicide as the only solution in the face of an equation demanding an explanation for infinity. And as you can see: numbers maim. Numbers kill.

    If you want more proof that numbers are the foot soldiers of the Demiurge, look no further than the atom bombs.

    But you know what they say…

    There are two sides to every story. Let’s time travel back to your 7th grade science class.

    Do you remember your science teacher explaining how life is only possible due to the rather delicate and unique qualities of element carbon?

    “Carbon is the key.” REMEMBER?

    Well, if you examine Carbon closely under a microscope you will discover that Carbon is composed of 6 protons, 6 electrons and 6 neutrons.

    666.

    Numbers create. Numbers destroy.

    The choice is yours.

    • Profile photo of Gordie Chase Profile

      Interesting and true, but it’s no secret that this world is made of mathematical equations and many material factors are represented by 666. Think geometry and you may discover this world is a hologram.

      So why shouldn’t marketing use the same concept? Right, there’s no reason it shouldn’t.
      Gordie Chase recently posted…The 4 Google myths that can hurt your SEO!My Profile

    • Profile photo of admin Profile

      [Kingged.com has awarded BLACK a $7 cash-back rebate, to say THANKS, for this valuable comment.]

      CLAP

      The $7 in cash will be given back to you when you purchase any product in the Kingged Marketplace, or added to your rebate pool, for future purchases.

      We give $7 to $37+ cash-back rebates, every now and then, to our members for starting and/or actively participating in “unique” or “discussion” posts, and occasionally on syndicated posts.

      These cash-back rebates are only for products/services purchased from Kingged marketplace. If you want to use your due cash rebates for products/services not yet listed in our marketplace, please inform the owners to list the products/services in the marketplace, so you can order them here to get some or all your cash back.

      Thanks a lot, for a very valuable PARTICIPATION on Kingged.com!

      Kingsley
      admin recently posted…[LIVE] Kingged.com’s Affiliate Marketing System Pays You Monthly, Whether You Make Sales Or Not.My Profile

  • Profile photo of James Ling Profile

    Hi Gordie,

    You are right that it’s a numbers game, but there’s more to it than that, I think.

    Quality is also important in the numbers game, maybe even more than quantity.

    For example, you can buy thousands of website traffic for 10 dollars or less, but that’s 100% bot traffic and completely useless.

    There are even solo ad sellers who sell fake leads when you buy from them. Such leads might increase the number of your subscriber base but won’t ever buy from you.

    You can buy such traffic and leads all day long but won’t make any return on them.

    In such case, it’s not a numbers game.

    I’d say, it’s a numbers game when a bit of quality is added to the mix.

    Do you agree?

    • Profile photo of Gordie Chase Profile

      I agree, but your statement is more about due diligence than it is numbers. Too many new marketers convince themselves that 10 bucks can get you 10,000 visitors despite the thousands of warnings and advice they receive. The numbers I’m talking about are in every facet of marketing. If you bought bot traffic and got zero leads, then those numbers revealed that it’s worthless bot traffic. Whether you knew it was bot traffic or not the numbers show you it’s worthless.
      Gordie Chase recently posted…The 4 Google myths that can hurt your SEO!My Profile

  • Profile photo of Ivana Dee Profile

    Yes. It’s a number game but, it’s also important to increase the conversion rate. It’ll better to have increasing number of subscribers and increasing number of conversion rate.

    Thanks for sharing, mate!

  • Profile photo of darrellantonio Profile

    Hello Gordie

    I agree with you that it’s a numbers game the more subscribers the more conversions,the more money.
    One thing I did learn from you was that I should have got my email
    marketing in order before I monetized my website.Is there a certain auto responder you would suggest?

    I would like to know what material factors are represented by 666?
    Thanks for sharing
    darrellantonio recently posted…5 Blogging Tips That Get Huge ResultsMy Profile

    • Profile photo of Gordie Chase Profile

      Hey Darrell,

      Thanks for commenting.

      I’ve tried a lot of autoresponders and have always come back to Aweber, I guess that’s why they’re the leader in autoresponders.

      666 is the basic elements of carbon and combined with other elements make up the entire illusion of what we call reality.

      My upcoming book will explain it more in depth,but get ready to change the way you think.

      Gordie Chase recently posted…The 4 Google myths that can hurt your SEO!My Profile

  • Profile photo of Marie Yovcheva Profile

    Yep, I agree, Marketing is a numbers game. But if you’re blogging seriously, who wouldn’t use Google analytics?

    That was one of the first things I did when I got my blog.

    For the free versions of WordPress (that’s where I started), you get a stats area where you can see what’s being read and from where.

    Marie Yovcheva recently posted…Inspiring Quotes To Motivate Your Entrepreneurial SpiritMy Profile

  • Profile photo of admin Profile

    [Kingged.com has awarded Gordie Chase a $20 cash-back rebate, to say THANKS, for not only starting this very helpful discussion post but also actively participating in it by responding to all the comments.]

    CLAP

    The $20 in cash will be given back to you when you purchase any product in the Kingged Marketplace, or added to your rebate pool, for future purchases.

    We give $7 to $37+ cash-back rebates, every now and then, to our members for starting and/or actively participating in “unique” or “discussion” posts, and occasionally on syndicated posts.

    These cash-back rebates are only for products/services purchased from Kingged marketplace. If you want to use your due cash rebates for products/services not yet listed in our marketplace, please inform the owners to list the products/services in the marketplace, so you can order them here to get some or all your cash back.

    Thanks a lot, for a very valuable PARTICIPATION on Kingged.com!

    Kingsley
    admin recently posted…[LIVE] Kingged.com’s Affiliate Marketing System Pays You Monthly, Whether You Make Sales Or Not.My Profile

  • Profile photo of Celine Profile

    Hey Gordie,

    Yes, I believe that its a number’s game when it comes to blogging. The more targeted traffic we get, the better conversions we will get.

    What becomes really important is that the blogger takes control of how to generate the “real” numbers that would work for conversion and success!

  • Profile photo of Sarah John Profile

    Hey Gordie,

    I am pretty sure that the importance of quantity has been pointed out. This is not to say we ignore quality.

    The more quality we can quantify in blogging the better our chance of enjoying better success.

    One takeaway for me is that we can actually become proactive in generating quality traffic if we put in efforts that will lure the right quality and quantity to our business.

  • Profile photo of Winford Moore Profile

    Hey Gordie,

    I agree its a number’s game in marketing. It is important to note that marketing efforts that doesn’t attract rich traffic is bound to fail.

    More traffic, the more chance of making better sales. However, the quality of the traffic must always be scaled!

    • Profile photo of Gordie Chase Profile

      Everyone thinks it’s about traffic but as you pointed out it’s about the quality of traffic.

      By quality I mean do they qualify for your offer. I can get a million people to view my blog or ad but are they the people interested in my content.

      That’s why bloggers need to know where the traffic is coming from and how targeted that traffic is. Too me the Numbers Game is all inclusive not just the quantity of your traffic.

      In the numbers game the most important numbers are the metrics.

  • Profile photo of Paul Profile

    Hi Gordie,

    I completely agree with you that its a numbers game in blogging and marketing.

    There is no doubting the fact that if the data and statistics are neglected then making the wrong decisions becomes imminent.

    Numbers tell the story and they provide proofs for better decision making.

  • Profile photo of steven Profile

    Hey Gordie,

    Whether in email marketing or in blogging, getting hold of the numbers that count is very crucial. Making proper analysis the numbers that count means making better decisions.

    Indeed, I absolutely agree with this remark: “If you don’t follow the numbers it makes your venture a hobby, not a business”

  • Profile photo of Mark Profile

    Hello Gordie

    I give importance to the numbers as I think it is essential business practice. There’s a tv proggramme in the UK called Dragons’ Den in which real entrepreneurs listen to pitches by people who want investment into their idea, product or whatever. The one thing all these big entrepreneurs have in common is that they insist on hearing the numbers from the people pitching.

    If the punters have not got their numbers clear, these business people are really unimpressed!

    So I think it is a numbers game both from a starting point in having a clear business plan even in something as simple as collecting email addresses and marketing to them, as well as having an awareness that as the business continues it will become clear about the metrics.

    Thanks for the post

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