The T-shirt. It’s a basic staple that went from practical undergarment to fashion statement in under fifty years. We tie-dye them, rip them, fill them with glitter and studs. We mass produce them with funny images and hand paint them like works of art. You can buy one for $3 at Walmart or fork over several thousand dollars for a simple, plain, couture shirt.
But dig around in their closets and you’ll find that 44% of Americans own a promotional shirt that they probably didn’t even pay for. And why should they? Promo shirts turn the wearer into a walking billboard and now, those simple tops have a loftier goal – they’re raising money for charity.
Wearables magazine editor C.J. Mittica, says, “the golden age of charity shirts has arrived, fueled in large part by digital word of mouth and lightning-quick turnaround times on printing and shipping that give donors an instant reward for their good deeds.”