I learned a new phrase the other day.
I was writing an answer on Quora about how to turn a blog into business, and I wrote:
First, let me say that I think there should be a word to describe industries where people who have spent years doing it try to dissuade everyone else from getting in the industry because they know how horrible it really is. For example, musicians, lawyers, and authors will all tell you, straight up, “Dude, this sucks. Do something else. Anything else. But for the love of god, not this.”
For 99% of people, starting a blog is a terrible way to make money. You might as well take your money, shred it, spend a year sewing it back together by hand, and then light it on fire. You will still have saved time and heartache.
Interestingly, a commenter told me to look up “entry deterrence” and I learned that, indeed, my home-grown rant has actual academic backing.
I was thinking about an interesting chat with a friend a while back. He wanted to start a business, so he took me out to coffee to ask a few questions. See if you can guess where the conversation went…