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The Humungous Guide to Content Strategy

Avatar of Arjay [Moderator] Submitted by Arjay [Moderator] August 24, 2013 Website: www.portent.com

I went a little nuts here. I started writing a short ‘how-to’ post on content audits. Then it turned into a longer post on content strategy. Then it became a mini-infographic.

It ended up being a top-to-bottom guide on how we do content strategies at Portent. We put it into a custom format so it’s easier to read…



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    Indeed, this is a humungous guide to content strategy. There is no doubt that one will have something to takeaway. You guys at Portent really has a way to get things around. For me, the system a bit complicated for budding Internet marketers.

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    Wow. I thought it was an overstatement. And then I read the number of steps. It definitely suits its title. I would like to go through them in just one sitting, but I just can’t. But after reading a few steps from the guide, I find it really comprehensive.

    Thanks for the effort, Ian!


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