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The Humungous Guide to Content Strategy

Profile photo of Arjay [Moderator] Submitted by Arjay [Moderator] August 24, 2013 Website : www.portent.com

I went a little nuts here. I started writing a short ‘how-to’ post on content audits. Then it turned into a longer post on content strategy. Then it became a mini-infographic.

It ended up being a top-to-bottom guide on how we do content strategies at Portent. We put it into a custom format so it’s easier to read…


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Profile photo of Arjay [Moderator]
CEO at Rekket and owner at MGC Consulting. Interested in Marketing, mobile, tech, SocialTV, and programmatic video.

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2 Responses to “The Humungous Guide to Content Strategy” Leave a reply ›

  • Profile photo of Sunday William Profile

    Indeed, this is a humungous guide to content strategy. There is no doubt that one will have something to takeaway. You guys at Portent really has a way to get things around. For me, the system a bit complicated for budding Internet marketers.

  • Profile photo of Riza [Moderator] Profile

    Wow. I thought it was an overstatement. And then I read the number of steps. It definitely suits its title. I would like to go through them in just one sitting, but I just can’t. But after reading a few steps from the guide, I find it really comprehensive.

    Thanks for the effort, Ian!

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