To create great content, you need great content creators. This guide will change the way you work with copywriters and ensure your relationships with writers run smoothly.
A strong copywriter is a powerful asset to have. But having worked as both a writer and someone hiring writers, I’ve seen first-hand how potentially great relationships can go sour.
There’s a better way.
This is a start-to-finish guide to working with copywriters, including tips that will save you money and headaches while giving you the best copy you could ask for. This guide is written for businesses hiring outside help, but most of what follows will apply to in-house relationships as well.
Getting it Right-Side-Up
Most businesses get things completely backwards: They realize they need content, frantically hunt for a writer, establish their requirements on the fly and make up approval processes as the relationship progresses. Is it any wonder their copy projects go sideways?