Google has always provided information to it’s users about how to effectively rank their pages, but the problem is, some of this information is completely false. The real fact is that Google may pretend that their algorithm is designed to provide a better user experience but it’s all a facade. The real goal of Google is to kill as many mom and pop operations like yours so their corporate clients can get the top listings, after all they are in business to make money. With that said: Let’s look at the 4 major myths that Google uses to discourage your participation.
Myth # 1: You should be optimizing for clicks in your meta titles not for targeted keywords.
In other words instead of you lacing your titles with keywords you should become more descriptive and provide information that entices the user to click. Does it work? Sure, but test after test has already proven it’s still 300% more effective to use targeted keywords in your titles to get faster page ranking.
Myth # 2: Exact match Domains no longer work.
This particular fable is a conspiracy of epic proportions. In fact every SEO firm in existence will tell you the total opposite. In 99% of the test cases where exact domain names were used and optimized, page one ranking was achieved. So why then would Google provide this false information? Why do you think? M-O-N-E-Y
Myth # 3: You get penalized for buying links.
This particular myth is what’s keeping most of you from achieving page one ranking. I’m not saying you should spam your sites with a bunch useless backlinks from Fiverr, although they will initially work. What I am saying is almost 90% of those who achieve page one rankings in a short period of time are using paid backlinks. How do they do it?
They purchase thousands of links and have them trickled to their site over a specific period of time then they put them through a link indexer to index 500 or so each day. Does it work? Like a charm! But they don’t buy them from Fiverr. Try Here !
Myth # 4: Your should optimize your pages with multiple keywords instead of just one.
They say when you are facing multiple variations on target keywords, you shouldn’t create individual pages for those keywords but you should put them into one. However, the people who actually make money doing SEO say something entirely opposite. You certainly don’t want individually optimized pages for every conceivable keyword variation you can think of, but if you want to rank a certain keyword or keyword phrase, you must have a page optimized with that keyword.
So there you go, 4 myths busted.
Why does Google perpetrate these myths? I’m not sure, but I have a good guess. Perhaps this article will enlighten you. How 16 Companies are Dominating the World’s Google Search Results.
If you really want to stay ahead of the Google madness here are two sites that I recommend you subscribe to. These two provide valuable information that would otherwise cost you a lot money but they provide it absolutely free.
Now go beat the pants off of Google!
This post was originally published in http://marketingwith.gordiechase.ws/4-google-myths-hurt-seo/ by Gordie Chase