Over the last few days in Facebook groups I participate in, I’ve seen a number of people ask for advice on coming up with titles for new eBooks, courses and books.
Below is a combination of a few pieces of advice I gave in response to the topic:
Coming up with titles for our eBooks on Digital Photography School is always something that takes our team considerable time and debate.
There’s no right way to to create a title and many factors come into play but there are generally three main ingredients that I try to include in titles of eBooks:
1. Clearly Communicate What the Book is About
This is pretty obvious, but it can be tempting at times to come up with a title that is a little more cryptic. I’ve found that the clearer you are about the topic, the better (this also helps with after-sale customer service – you’ll get a lot less complaints if people know exactly what they’re buying).