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The 3 Ingredients in Our Best Selling eBook Titles

Profile photo of xian Submitted by xian February 13, 2014 Website :

Over the last few days in Facebook groups I participate in, I’ve seen a number of people ask for advice on coming up with titles for new eBooks, courses and books.

Below is a combination of a few pieces of advice I gave in response to the topic:
Coming up with titles for our eBooks on Digital Photography School is always something that takes our team considerable time and debate.

There’s no right way to to create a title and many factors come into play but there are generally three main ingredients that I try to include in titles of eBooks:

1. Clearly Communicate What the Book is About

This is pretty obvious, but it can be tempting at times to come up with a title that is a little more cryptic. I’ve found that the clearer you are about the topic, the better (this also helps with after-sale customer service – you’ll get a lot less complaints if people know exactly what they’re buying).

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Voted by xianVoted by Sunday WilliamVoted by Sugar Mummy

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3 Responses to “The 3 Ingredients in Our Best Selling eBook Titles” Leave a reply ›

  • Profile photo of Sunday William Profile

    Well, I must say that the tips are handy. At least, one should be able to follow the tips and create the perfect titles for ebooks, courses, and books. Involving others in process would be helpful!
    Sunday William recently posted…Top 5 Online Tools For Creating InfographicsMy Profile

  • Profile photo of Sugar Mummy Profile

    The title of a book can make a big difference in its sales. Clearly defining what the book is all about either from the title or introduction can determine if someone will buy them or not.

    But people are buying books for what they can gain from it, so including the benefits just below the title can also matter a lot. Connect with your prospective readers, find a common ground to connect and appeal to their emotions and your book will become a best seller in no time.
    Sugar Mummy recently posted…Tech Gift ideas for Valentine 2014My Profile

  • Profile photo of Metz Profile

    Nice! This is a must read share.

    These 3 ingredients you have here can lead writers to create an ebook title that sells.

    I must add in all your thought that the title itself do not sell book. Hence, include your audience in your title. And that easily means that always make your title clear and make it easy for your audience to recognize they need your eBook.
    Metz recently posted…11 Important Realities of Selling Your Blog [Guest Post]My Profile

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