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The 17 Best Social Media Management Tools

Profile photo of Michael Jenkins Submitted by Michael Jenkins March 16, 2016

The-17-Best-Social-Media-Management-Tools

Social media can be pretty overwhelming sometimes.

Especially if you’re running an agency or managing the social media accounts of other businesses.

How do you juggle and manage the many hats you need to wear as a social media manager?

Creating contentscheduling shares, engaging with followers, repurposing content, sharing others’ content, community management… This list could go on forever.

The only way to effectively manage social media at scale is with the use of social media management tools that can improve your efficiency, and over time get you better results.

The tools we discuss below help you do that. Many of them have similar features, however they are all different in terms of the BEST way to use them. Choose the ones that fit your your needs and give them a whirl.

Here are 17 of the best social media management tools available;

1. EveryPost

Everypost-example-of-social-media-management-tools

EveryPost lets you curate visual content, schedule customized posts, and share content to Facebook, Twitter, Google+, LinkedIn, Pinterest, and Tumblr. This is useful for posting from your Android and iPhone devices.

2. Bit.ly

Bitly-example-of-social-media-management-tools

Bit.ly is a url shortener and click reporting tool all in one. It’s great for Twitter with short posts, and also tracking the clicks to help you understand how well your content converts traffic to your website.

3. Hootsuite

Hootsuite-example-of-social-media-management-tools

Hootsuite is an enterprise level social media management tool used by over 10 million professionals. They can help you schedule and analyze your social media marketing campaigns.

Furthermore, Hootsuite has a number of team tools to help your team create content for social networks.

4. Agora Pulse

Agora-Pulse-example-of-social-media-management-tools

Agora Pulse lets you schedule content for Twitter, Facebook, and Instagram all in one place. Plus, Agora Pulse has dynamic reports for all three social networks. You can run contents and promotions from Agora as well.

5. Social Oomph

Social-Oomph-example-of-social-media-management-tools

SocialOomph helps you schedule content on Facebook and Twitter. Additionally, you can create welcome messages on Twitter. Socialoomph has a number of premium options that allow you to schedule photos, use Facebook, and LinkedIn.

6. Sprout Social

Sprout-Social-example-of-social-media-management-tools

Sprout Social is the complete social media management tool for social media agencies because you can use this premium social media management tool for multiple Twitter and Facebook accounts.

7. Crowd Booster

Crowd-Booster-example-of-social-media-management-tools

Crowd Booster is a social media analytics tool to help you optimize your social media marketing decisions. Instead of doing the analytics manually, get it automatically updated on a consistent basis. You can even create custom reports that can be useful for clients. Finally, use the reporting information to schedule Tweets for optimal times.

8. Edgerank Checker

Edgerank-checker-example-of-social-media-management-tools

Edgerank Checker, from Social Bakers, helps you understand the best ways to optimize your Facebook content. You can create custom content that increases engagement and optimizes your newsfeed response.

9. SocialBro

SocialBro-example-of-social-media-management-tools

SocialBro is a Twitter marketing tool. SocialBro helps you with all of your Twitter needs from scheduling content, to reports, to creating ads on Twitter.

10. Tailwind

Tailwind-example-of-social-media-management-tools

Tailwind is a comprehensive tool to help you with your Pinterest marketing efforts. This is the official partner for Pinterest marketing.

Tailwind helps you create multi-board pins, bulk uploads, and calendar scheduling. They can also help you optimize the best times to send your pins to get the highest engagement.

Finally, Tailwind was designed to help teams manage multiple accounts. This makes it an ideal tool for agencies providing social media services.

11. Buffer

buffer-example-of-a-content-marketing-tool

Buffer is a great tool to schedule social media posts from links you share across the web. You can share posts to Facebook, Twitter, LinkedIn, Google+, and Pinterest.

12. Oktopost

Oktopost-example-of-social-media-management-tools

Oktopost is a social media management tool focused on generating leads for businesses. This is in comparison to what they believe is lacking with Hootsuite – Hootsuite helps businesses schedule content, whereas Oktopost helps businesses gain money.

13. MeetEdgar

Meet-Edgar-example-of-social-media-management-tools

MeetEdgar recycles your posts, so you can reach a larger percentage of traffic from recycled content later.

14. IFTT

IFTT-example-of-social-media-management-tools

IFTTT is an automation tool that is simple and easy to use. You just select the recipe you want in order to market your business on Facebook, Twitter, and other social networks.

15. Tweepi

Tweepi-example-of-social-media-management-tools

Tweepi will help you find targeted users on Twitter, and then stay connected to them by interacting on a regular basis.

16. Socedo

Socedo-example-of-social-media-management-tools

Socedo is an automated social media lead generation tool that works with Twitter and LinkedIn to help you find the right leads from social media. Find qualified leads and then add them to your sales funnel.

17. SocialFlow

SocialFlow-example-of-social-media-management-tools

SocialFlow helps you manage paid, owned, and earned social media campaigns in one place. Social Flow recommends specific posts, pins, or tweets for you to promote. Then you can use keywords and segmentation to analyze these campaigns.

Final thoughts

Choosing the right social media management tools for your business requires you to have a good understanding of what your needs are. While a lot of the programs here seem very cool, you might not need all the widgets and doo-dads to succeed.

Instead, your business needs to focus on which tools can improve what you are already doing on social media currently. When you do that, you have a much better chance of using the right social media management tool for your business.


This post was originally published in http://www.jeffbullas.com/2016/03/01/17-best-social-media-management-tools/ by Michael Jenkins

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13 Responses to “The 17 Best Social Media Management Tools” Leave a reply ›

  • Profile photo of Sunday William Profile

    Hey Michael,
    Its great having this list of social media management tools. Indeed, social media managers don’t need all of them but can choose the ones that readily meet their marketing needs at the moment.

    From the above list, I have good success with IFTTT, Buffer, and Hootsuite. I have not being very effective with social media analytics like Crowd Booster!

    I guess its time to do more with accessing and utilizing the best tools for different parts of my campaign!
    Sunday William recently posted…Get Paid $60 – $600+ To Put Kingged.com Widget On Your BlogMy Profile

  • Profile photo of Gangadhar Kulkarni Profile

    Hey Michael,

    Useful info you shared here about social media management tools……!!!

    I used some of these but EveryPost, Agora Pulse, Crowd Post and IFTT are new for me so this information is really helpful for me as well as other social media marketers too.

    Thanks for sharing valuable info about social media sharing tools with us.

    Regards,
    Gangadhar
    Gangadhar Kulkarni recently posted…Mass Planner- A Robust Social Media Marketing ToolMy Profile

  • Profile photo of Kevin Ross Profile

    Good post. I know of most of these but haven’t heard of a few.

    I haven’t heard of Socedo. It sounds interesting and should be useful for everyone involved in marketing.

    With how hard it is to find targeted leads from social media, it certainly looks like a very good tool.

    Who won’t want to find the right leads from social media to add to their sales funnel? I also like that it can be automated.

    Thanks for sharing these 17 social media management tools.

  • Profile photo of Kristi Hines Profile

    I’m going to have to add a few to the list.

    Post Planner (http://postplanner.com) – Great for those who need ideas on what to post that will resonate well with their audience as Post Planner only suggests the top content to share based on social popularity. Connects to Facebook and Twitter.

    Sendible (http://sendible.com) – Great for those that want to automate to lots of different social networks. Their platform connects to just about everything – Facebook, Twitter, LinkedIn, Pinterest, Tumblr, Instapaper, Pocket, WordPress.com, Flickr, etc.

    Zapier (http://zapier.com) – It’s a premium alternative to IFTTT. If you find IFTTT doesn’t connect to enough tools or doesn’t have enough power, then Zapier will be a better option.
    Kristi Hines recently posted…The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016My Profile

  • Profile photo of Sarah John Profile

    Hi Michael,
    As a social media manager, the task of juggling with ideas and tools could be overwhelming. However, the tension can be doused if the right tools are selected.

    In the marketplace, there are lots of tools for managing social media, however, tools like Hootsuite, Zappier, IFTTT, Buffer, TweetDeck have been outstanding for me!
    Sarah John recently posted…10 Tips On Time Management From A Lazy GunnyMy Profile

  • Profile photo of Christopher Jan Benitez Profile

    Nice to find you here, Michael! Having worked with you a couple of times, I’m not surprised about this post you published. Pretty in-depth and comprehensive list of social media tools, as if no stone has been left turned. Great job!!

  • Profile photo of Chery Profile

    Hello Michael,

    What a great list of widgets and doo-dads as you say.. I did get a good laugh at your choice of words hehe

    I have tried many of them in the past and do agree it is important to focus on the tools that will help to improve in your daily tasks.

    We do need to remember though when using these social media management tools that these sites were all built to be Social!

    So be sure to keep it that way and not try to automate everything, you do still need to get in and get personal.

    Great Share
    Thanks,
    Chery :))
    Chery recently posted…3 Simple Steps To Help With Your Retirement PlanMy Profile

  • Profile photo of Pawan Kumar Profile

    Hey Michael,

    Social media is the best way to reach targeted audience. Here, you’ve shared some cool social media tools which will surely make our life/work more easier.

    Thanks for sharing this post here. Have a great day!
    Pawan Kumar recently posted…Learn The Art of Developing Strong Relationship With Subscribers!My Profile

  • Profile photo of Celine Profile

    Yes, the job of the social manager can on and on after creating content, scheduling shares, engaging with followers, repurposing content, sharing others’ content, community management,etc.

    These tasks cannot be effectively achieved manually. Luckily, there are quite a number of good tools out there that can be utilized for managing social media.

    I utilize a couple of these tools and they have been effective in helping me save time, energy and cost.

    I urge any social manager to select any tool that best meets its business and capacity need.

    Tools, like Buffer, Hootsuite, and IFTTT can be used just by any social media management business!

  • Profile photo of Lawrence Berry Profile

    In the world of business, you have to find ways to save time by delegating tasks to virtual assistants or any other way possible.

    These seem like some great ways to help you in the blogging process and help you save time, especially if you are still working a full time job.

    There are a lot of websites here that I have not heard of, except a couple like Hootesuite.

    I have never really used any of these services to because I can usually find time to post my own things on my social media sites, and which are usually different posts.

    This was a very informative article.
    Lawrence Berry recently posted…How To Get Rid of Filler Words And Become A Better SpeakerMy Profile

  • Profile photo of Janis Searcey-Griffin Profile

    Jeff,

    A very comprehensive list of tools that totally changed my planned schedule for today. You got me started looking at these tools and I’ve spent most of the morning checking them out.

    I absolutely love this kind of technology, and would probably use them all on your list, if it made sense to do so.

    Thanks so much for sharing your shining objects gizmos with all of us. Now back to work for me.

  • Profile photo of John A Karnish Profile

    Hi Michael,

    Thank you for your article. I am not too involved with social media except for twitter. It’s nice to know what I can use for twitter and also what I can use for the other platforms once I get started with them.

    This is quite an extensive list. I will bookmark this article for future reference as the time comes.

    Thanks again for sharing!

    Take care my friend,

    John

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