As the world slowly converts from DVD to Blu-ray, the digital side of the movie and TV industry is moving faster than anyone ever anticipated. When companies first talked about downloadable movies and streaming, folks said, why would I want to watch a movie on my computer? Then they trudged off to Blockbuster to rent the newest release.
Then Netflix came along and said, why drive when you can have a rental delivered to your mailbox? Redbox also found a compromise by putting DVD rental machine in the grocery store. Pick up dinner and a movie, all in one place.
So what’s more convenient than that? How about watching almost any movie or TV show instantly, any time of the day or night from almost anywhere. That’s digital.
Netflix and Hulu had control of the streaming market. Blockbuster tried and failed. iTunes and Amazon came in with an easy way to buy or rent digital downloads. Even Walmart got in on the action. Now, it’s Target’s turn.