Are you noticing that your PR kind of stinks lately? Have you stopped to think, maybe it’s because you’re doing it wrong?
The reality is, startup PR can be HARD! It’s a jungle out there and it’s worth knowing how to navigate said jungle before sprinting through it à la Lord of the Flies, trying desperately to get to the conch. Because guess what! There are a heck of a lot of other startups with their eyes on that conch.
So how do you outrun the others? What’s the key to staying alive?
Start by knowing a shortcut or two.
Ask First, Pitch Second
For years, I was guilty of the most sinful PR habits. Cold pitches, mass emails, copy + paste. I soon realized, that a personal touch can go a long way, as can the infamous hook. But even the greatest hook and the shortest, tightest, most personal email can lead to crickets.