You may or may not have read my post in April on SEO and Ecommerce websites, it discussed the need for a change in mindset as well as covering some of the basic technical problems ecommerce websites face.
This post expands on the change of mindset based on conversations and experiences I have had in the last few months, in my opinion people are still struggling to understand what Google want from them. Rankings are declining, organic traffic is dropping and business owners just don’t understand what to do.
If you have an ecommerce website there is one simple truth you have to understand, Google only want to rank you organically if:
A) You’re a brand (aka the result people want and search for)
B) You add genuine value on and above the average ecommerce website