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Stop Building PPC Landing Pages and Expecting Them to Rank Organically

Profile photo of tanya Submitted by tanya August 28, 2013 Website :

You may or may not have read my post in April on SEO and Ecommerce websites, it discussed the need for a change in mindset as well as covering some of the basic technical problems ecommerce websites face.

This post expands on the change of mindset based on conversations and experiences I have had in the last few months, in my opinion people are still struggling to understand what Google want from them. Rankings are declining, organic traffic is dropping and business owners just don’t understand what to do.

If you have an ecommerce website there is one simple truth you have to understand, Google only want to rank you organically if:

A) You’re a brand (aka the result people want and search for)

B) You add genuine value on and above the average ecommerce website

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Voted by adminVoted by Sunday WilliamVoted by Riza [Moderator]

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One Response to “Stop Building PPC Landing Pages and Expecting Them to Rank Organically” Leave a reply ›

  • Profile photo of Riza [Moderator] Profile

    Nicely written. The words used are simple and so it’s easy to absorb. What I like more, though, is the content itself.

    It gave insights on what Google actually wants for them to rank your site. I especially like the questions you posed on “making unique content.” I’ve actually copy-pasted them for future help. Thanks!

  • Yes SEO is changing rapidly. Nowadays it is not just about links. In my opinion people are still struggling to understand what Google want from us.

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