SpongeBob may be not willing to disclose the secrets of cooking Krabby Patties, but he can talk for hours about user experience and hospitality. Man, he’s turned Krusty Krabs into the most visited place under the sea! Still think his expertise is not applicable to websites? Just take a look at this actionable UI guide for beginners!
1. Never leave a customer in an awkward situation—create custom 404s!
Though some things can be temporarily missing on the menu, SpongeBob will always offer you something good to fill your stomach with. Why? Because you are more likely to come back! When your site visitors click on the outdated link, and get redirected to a 404 (“Not found”) page, they’ll run away using the Back button, or just close the irritating page. Let’s see what you can do with this page not to lose your traffic: