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Social Media Won’t Make You Smarter, So Why Do It?

Profile photo of Steve DiGioia Submitted by Steve DiGioia about 2 weeks ago

…the Kardashians of the world never put food on YOUR table

We read statements like these all the time – connect with me on LinkedIn, follow me on Twitter, like my Facebook page…blah, blah, blah. Seems like people use social media more to boost their ego than to get to know those they connect with. So why bother?

Social Media Won't Make You Smarter

“How many Instagram followers do you have”? “Did you see my latest Snapchat?” “I just posted another of my videos to YouTube, you gotta check it out”. Does it really matter?

When we “connect” or “follow” someone are we more interested in learning something new or to have easy access to the latest gossip? Our desire to attract “likes” perpetuates a false reality when thinking a bigger “circle of influence” makes you more important.

It reminds me of what Bette Midler said in the movie Beaches: “Enough about me, what do YOU think about me?”

Now, I must admit that, since I am relatively new to social media I did spend more time initially “building my network” than paying attention to who I connected with. I thought I “needed” to have a large following or connect with everyone who asked? But what did that get me? I’m still trying to figure that out.

Over the past few months I’ve taken a different approach:

If I am going to spend time on social media I want to make it worthwhile

I am inquisitive by nature and try to learn something new whenever I can. With that in mind I went back through my various connections to see who shares my views on customer service and is willing to help advance the cause as I am.

I didn’t realize the wealth of free information that was readily available from the leaders in my field…and the very same people that I have already connected with. Wow, this is great!

I started to watch their podcasts, YouTube training videos and of course I subscribed to their newsletters. My email inbox turned into my own personal library just waiting for me to absorb their knowledge they so willingly share.

My next step is to get to know many of my connections better. Whether through email, phone calls or video chats, let’s try to help each other and share information when we can. Otherwise, just reading 140 characters a few times a day gets boring quickly. Don’t you agree?

If we care more about what the Kardashians of the world are doing versus gaining knowledge from real industry influencers, that is actionable in our personal or professional lives, we are on the road to ruin.

>Knowing Justin Bieber’s latest escapade or the sex of Beyonce’s child will not help you pay bills nor provide for your family.

>Tweeting out a twerking video never helped anyone pass a test or achieve a certification needed for that desired promotion.

>Sharing the new Snapchat puppy-face overlay won’t help someone learn the best way to get funding for their business startup or create an elevator-pitch that will lead to a successful job interview.

So why do it?

I’m told that it’s a release from the tensions of the day, an escape from stress. Ok, I’ll give you that.

But when your tensions fade, stop! Disconnect from the pabulum. Shut out the malaise of the entertainment world. Say no to the insipid ramblings of people that have no meaning in your life.

We’ve had 10+ years of social media that hasn’t created anything other than an obsessive infatuation with tawdry fluff.

Let’s make the next 10 years a boundless learning experience reap with the sharing of real-world tips and tactics that can, and will, help us improve and expand our possibilities.

 


This post was originally published in http://stevedigioia.com/blog/social-media-wont-make-you-smarter-so-why-do-it/ by Steve DiGioia

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Profile photo of Steve DiGioia
As a customer service trainer, coach, author and speaker, I use my 20+ years of experience in the hospitality industry to help companies and their employees improve service, increase morale and provide the experience their customers’ desire. The best part of my job is changing the mindset of employees to become customer-first focused and developing their skills to make them the best they can be. My book “Earn More Tips On Your Very Next Shift…Even If You’re a Bad Waiter” is an easy-to-follow training method that can be used across all industries, resulting in better customer retention and repeat business for your company. It's the blueprint for teaching "WOW" customer service. I continue my original customer service, leadership and management-based writings on my blog and am a featured writer/contributor to many of the hospitality industry's leading publications such as eHotelier, Hotel F&B Observer, Hotel News Resource, Hotel-Online, Customer Think, Bizcatalyst 360, and many more.

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10 Responses to “ Social Media Won’t Make You Smarter, So Why Do It?” Leave a reply ›

  • Profile photo of Sunday William Profile

    Hi Steve,

    I so much agree with you stand in this post. Indeed, social media acceptance has made many people shift away from the most important things. Its high time we truly reassess what social media stands for in our productive life.
    Its time to engage in social media as strategy to improve our skill, knowledge, and connection. A word is enough for the wise, right? 😉

  • Profile photo of Winford Moore Profile

    Hey Steve,

    This is a great observation. Many are lost in the social media malaise. Its down right unbecoming to spend time and investment following or liking social folks that would never add any real value to our life.

    Now its the time to have recourse, and I agree with your conclusion: “Let’s make the next 10 years a boundless learning experience reap with the sharing of real-world tips and tactics that can, and will, help us improve and expand our possibilities.”

  • Profile photo of Black Profile

    Hi Steve,

    Hmm! This is a very thoughtful post. There is no denying the fact that a lot of people go about social media the wrong way. This is especially if the objectives remains to entertain.
    For a more serious minded blogger, it would be smarter to relegate the “kardashians”, “Beyonces” and “Justin Biebers”, etc, of social media to the background.
    Social media should be used as a source learning and growth!

  • Profile photo of Gavin McDonald Profile

    Hi Steve,

    You touched on many important points in this awesome post!

    It’s really annoying how much people go mental because of useless social media metrics.

    “How many Instagram followers do you have”?
    “Did you see my latest Snapchat?”
    “I just posted another of my videos to YouTube, you gotta check it out”.

    Does it really matter, you asked?

    Of course it doesn’t matter!

    You would think only young ones do that but sadly even older people still waste time and energy on such things.

    What you said:

    If we care more about what the Kardashians of the world are doing versus gaining knowledge from real industry influencers, that is actionable in our personal or professional lives, we are on the road to ruin!!!

    I could’t have said it any better.

    Unfortunately, most won’t listen to you and will continue wasting their time on such obsessions.

    Thanks for pointing out the truths in this awesome post.

  • Profile photo of Sherman Smith Profile

    Hey Steve,

    I do have to admit that I joined social media without this mentality. At first I was curious then I got caught up in it.

    But now I have a different mentality. I have more of a thirst of knowledge whether it be world problems or just getting to know people, despite my introverted nature. A lot of us introverts like to do things from a distance 😉

    But yes we get caught up with the vanity metrics of how many likes we have or how many friends we’re connected with.

    I do believe it’s time that we should engage each other genuinely, learn from each other, and support one another.

    Great post to think about and execute! Have a good one Steve!
    Sherman Smith recently posted…How To Build Trust And A Loyal Following With Your BlogMy Profile

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