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The Smart Way to Optimize Your Amazon Sales Strategy

Submitted by James • March 31, 2014 Website: searchenginewatch.com

The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels or as your main sales channel. But with intense competition and multiple sellers, it takes some creativity to stand out and grow sales.

Additionally, high conversion rates on Amazon have a direct correlation to ranking organically in Amazon searches, so paying attention to providing a positive customer experience is very important.

Luckily, you can definitely apply certain strategies on Amazon. Here are tips to help set you up on the right path to success.

On-Page Optimizations

Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank higher in organic results on Amazon. Pay attention to three main elements here: images, content, and reviews.

Voted by:
Voted by JamesVoted by SundayVoted by JitendraVoted by ArunVoted by MSI SakibVoted by RyanVoted by Princewill OkaforVoted by Pierre Eustache C.Voted by Ankit BansalVoted by rohan bhardwajVoted by HarshVoted by SearchDecoderVoted by Nishant SrivastavaVoted by Tim Bonner

  • Avatar of Sunday Profile

    A pretty helpful article I must say. The ability to optimize Amazon sales could be invaluable. Luckily, the things to do are similar to what are obtainable in on-page and off-page SEO. The content and traffic strategies discussed in this post are spot on.
    Sunday recently posted…1109 Profitable Niche MarketsMy Profile

  • Avatar of Ryan Profile

    The image note resonates heavily with me. I’m beefing up my cash gifting page as we speak. I have so many pictures to show and so much space to show it; why not use eye candy to reel people in? I read an article stating that online home listings with at least 6 images were twice more likely to be bought versus those with fewer than 6. We dig eye candy.

    Great Kingg Sunday.
    Ryan recently posted…4 Smart Tips to Handle Pesky Online Money Making CompetitionMy Profile

  • Avatar of Harsh Profile

    In addition to high conversion rates, keywords via which a visitor buys your product has a direct corelation to ranking higher for that aprticular keyword. I usually create a custom link with bit.ly whenever I do a direct marketing. I have tried that with Kindle books but it should work with physical products as well.
    Harsh recently posted…[26th March] Wednesday Blog Roundup: Best Motivational ContentMy Profile

  • Avatar of MSI Sakib Profile

    Pretty tips……………
    Thanks for sharing.
    MSI Sakib recently posted…Best SEO Tips for Google Hummingbird in 2014My Profile

  • Avatar of rohan bhardwaj Profile

    Quick tips and right way to get great sale. To summarize, first and foremost the product has to be of high quality and thus will result in higher positive reviews and thus recurring sales.

    Rest all images and product description is the need to get people glued to your page. A very informative article for many lost seller’s.
    rohan bhardwaj recently posted…A Poem Of LoveMy Profile

  • Avatar of Ankit Bansal Profile

    Hi James, these are very smart tips to increase Amazon sales. These tips is somewhat similar to onsite and offsite seo. There are lot of different factor we need to take care if we really want good profits from Amazon.

    The product should be popular and should be related to your niche. Image optimization again plays a huge impact on optimization of product showcase.

    Very nice byte of information :)
    Ankit Bansal recently posted…Why Navratri is celebrated twice a year?My Profile

  • Avatar of Pierre Eustache C. Profile

    Unfortunately, we can’t force user to review! We can only produce quality product, when, even after payment, buyer would recommend the product to his friends; then, he will review the product. As it is not certain, we can use the recommended tips! Thanks for sharing it with us! As amazon is reputed, the hard work is already done!
    Pierre Eustache C. recently posted…Earn Huge Money Online Writing on Hubpages Revenue Sharing ProgramMy Profile

  • Avatar of Arun Profile

    That was actually some solid stuff she shared with readers there. If you ask me, reviews are what gets people hooked on to a product and ‘force’ them to buy the product. I’m talking about the case of good reviews from a formidable number of people. At the same time, I must say that if the product attracts bad reviews, things can take a U turn!

    A good balance of on page optimization, good products, good reviews, content, content marketing etc can make all the good difference!

    Arun recently posted…Image SEO tips for blogs and websitesMy Profile

  • Personally I don’t use amazon but was searching for good tips. Amazed that onpage does matter a lot. Thanks for sharing :)
    Umer Iftikhar recently posted…5,00,000+ Awesome Free Web Icons for Download NowMy Profile

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