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The Smart Way to Optimize Your Amazon Sales Strategy

Profile photo of James Submitted by James March 31, 2014 Website: searchenginewatch.com

The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels or as your main sales channel. But with intense competition and multiple sellers, it takes some creativity to stand out and grow sales.

Additionally, high conversion rates on Amazon have a direct correlation to ranking organically in Amazon searches, so paying attention to providing a positive customer experience is very important.

Luckily, you can definitely apply certain strategies on Amazon. Here are tips to help set you up on the right path to success.

On-Page Optimizations

Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank higher in organic results on Amazon. Pay attention to three main elements here: images, content, and reviews.


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