The dream scenario for most online businesses is to get the highest possible lift with the smallest possible investment in optimization.
The obvious way of making this dream come true is to implement small, simple changes that have a significant affect on conversions. But I know from experience that identifying such optimization opportunities can be really, really difficult.
In this article we’ll take a closer look at when, how and why small changes can have a major impact on increasing conversion rates.
Let’s start out with an example from the real world…
How a simple Landing Page copy tweak generated an 18.59% conversion lift
This is a test I recently performed on the landing page for my free ebook 7 Universal Conversion Optimization Principles.. I was able to generate an 18.59% increase in downloads by simply tweaking one bullet point.