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Small Changes That Have a BIG Impact on Increasing Conversion Rates

Avatar of xian Submitted by xian November 21, 2013 Website: unbounce.com

The dream scenario for most online businesses is to get the highest possible lift with the smallest possible investment in optimization.

The obvious way of making this dream come true is to implement small, simple changes that have a significant affect on conversions. But I know from experience that identifying such optimization opportunities can be really, really difficult.

In this article we’ll take a closer look at when, how and why small changes can have a major impact on increasing conversion rates.

Let’s start out with an example from the real world…

How a simple Landing Page copy tweak generated an 18.59% conversion lift

This is a test I recently performed on the landing page for my free ebook 7 Universal Conversion Optimization Principles.. I was able to generate an 18.59% increase in downloads by simply tweaking one bullet point.


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  • Avatar of Metz Profile

    I have to agree with the takeaways and that small changes will result to a good upshot or a lift in a certain business and company. Like today’s rapid change in different platform, social media sites, technologies and many more.

    “Come on, man – changing a few words in one bullet point can’t have that much of an impact!”

    This is really true. It is difficult to believe but once you make a move, pretty sure things will change and so with your thoughts.

  • Profile

    No doubt every Internet marketer would ultimately appreciate a significant increase in conversion rate when little or no effort is applied as changes. The most important thing is identifying where and when to make the needed changes. The ideas and examples provided in this post are readily helpful.


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