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Should Bloggers Use Pen Names Instead Of Real Names?

Profile photo of Sunday William Submitted by Sunday William June 21, 2016


Writers make use of pen names always. They do so for various justifiable reasons. Some bloggers also use pen names but I am not too sure if this has any REAL significant impact on the overall brand success or the ROI.

A pen name is an author’s pseudonym. It is a fictitious name used when a person performs a particular social role or when a person publishes a piece of writing.

Reasons why pen names are used by writers could be:

> To make it easier for people to pronounce or write the name.
> To make the name more appealing and attractive to sales.
> To have the name fit a particular genre
> To make the name less controversial and more arousing for the audience.
> To hide their gender on gender-specific genres.
> To different themselves from well-known writers with similar real names, etc.

In addition, a name can be chosen:

> If it has personal or family attachment
> If the domain is available for creating an author’s online platform
> If there is available in social media like Facebook, Twitter, LinkedIn, etc.

There could be other reasons why writers, bloggers, or Internet marketers may decide to use pen name. I am of the opinion that a name (real or pen) should impact a brand’s success. So, the right pen name is fundamental to making money online.

You may have a different opinion about this, and I ask:

What really is in a pen name anyway?

Should bloggers use pen names instead of their real names?

How will the chosen name impact on ROI?

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Profile photo of Sunday William
I started with a College Degree in Business but I have been an Internet marketer and writer for 10+ years and have written 5,000+ high quality articles in diverse topics. I have also written 20,000+ comments on and 1,000+ blogs and/or websites. I have been working closely with Kingsley, the admin of for 10+ years and have been in the's administrative team since the first day in 2012. I highly recommend's Coaching and Partnership Program.

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