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Should Bloggers STOP The Promotion Of Old Content?

Profile photo of Sunday William Submitted by Sunday William July 29, 2016

Content promotion is vital for blogging success. It helps in giving exposure to the brand and providing the needed conversion for the business.

The problem with most bloggers is that they concentrate all their promotional efforts on new contents and neglect the old content completely. For me, this is a bad idea because:

> It would be difficult to maximize ROI if only new content is promoted while old content is neglected.
> There is no rule that states that we must only promote new contents.

If we concentrate our promotion strategy only on new content, we may only get spike in traffic for a just a few weeks and this will suddenly die down.

In the long run, you will discover that you have not reached out to the target audience you were supposed to reach within this short period.

Promoting old content is as vital as promoting new content. Part of the process should include updating and re-purposing the old content for the sake of sharing new information and satisfying new audience.

More so, promoting old content will add impetus to your return on investment. Thus, you can maximize ROI by:

> Updating your old content like guides, ebooks, articles, etc., with new information
> Reposting old content on social media once in a while
> Reposting old content in forums once in a while
> Repurposing old content to meet with the needs of particular audience.
> Setting up Google Alert to get updates to get feed backs on what has been mentioned about the posts we shared in the past.

Nevertheless, this is just my opinion, and it might be different from everyone else’s opinion . What do you think?

question

Should bloggers stop promoting old content and concentrate all promotional efforts on their new content?

What will happen if this be the case?


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Profile photo of Sunday William
I started with a College Degree in Business but I have been an Internet marketer and writer for 10+ years and have written 5,000+ high quality articles in diverse topics. I have also written 20,000+ comments on Kingged.com and 1,000+ blogs and/or websites. I have been working closely with Kingsley, the admin of Kingged.com for 10+ years and have been in the Kingged.com's administrative team since the first day in 2012. I highly recommend Kingged.com's Coaching and Partnership Program.

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