Content promotion is vital for blogging success. It helps in giving exposure to the brand and providing the needed conversion for the business.
The problem with most bloggers is that they concentrate all their promotional efforts on new contents and neglect the old content completely. For me, this is a bad idea because:
> It would be difficult to maximize ROI if only new content is promoted while old content is neglected.
> There is no rule that states that we must only promote new contents.
If we concentrate our promotion strategy only on new content, we may only get spike in traffic for a just a few weeks and this will suddenly die down.
In the long run, you will discover that you have not reached out to the target audience you were supposed to reach within this short period.
Promoting old content is as vital as promoting new content. Part of the process should include updating and re-purposing the old content for the sake of sharing new information and satisfying new audience.
More so, promoting old content will add impetus to your return on investment. Thus, you can maximize ROI by:
> Updating your old content like guides, ebooks, articles, etc., with new information
> Reposting old content on social media once in a while
> Reposting old content in forums once in a while
> Repurposing old content to meet with the needs of particular audience.
> Setting up Google Alert to get updates to get feed backs on what has been mentioned about the posts we shared in the past.
Nevertheless, this is just my opinion, and it might be different from everyone else’s opinion . What do you think?
Should bloggers stop promoting old content and concentrate all promotional efforts on their new content?
What will happen if this be the case?