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Should Bloggers Pursue Joint Ventures To Increase Their Authority?

Profile photo of Gordie Chase Submitted by Gordie Chase January 3, 2017


I belong to so many forums that I literally had to obtain software to help me monitor the conversations. Now you may be curious as to why I joined so many forums, it’s not for the same reason most people do. I joined these forums looking for opportunities to find partners for joint ventures.

It was my intention to find members with similar interest to team up with to not only increase my profits and limit my risk but also to create mutually beneficial partnerships with other bloggers. Creating these partnerships increases my blogs visibility through sharing, gives me killer back links and an instant team for profitable campaigns.

A lot of bloggers have this misconception that creating Joint Ventures only involve the development and sale of a product but that’s just one of the facets of these partnerships.

Joint venture’s can actually help your business grow faster, bigger and generate greater profits than you could ever do alone. Choose the right partners for your plan and it should easily benefit you both.  Both of you will instantly have access to new markets and customers, different but complimentary skill sets, and a ready made team.


What are the key benefits of forming a joint venture?

1. Sharing critical expertise and experience such as management, industry knowledge, technological capabilities or any other expertise or experience necessary for your business. (Ex: One partner may be experienced or an expert in SEO and the other could be an excellent copywriter.) That’s a compatible relationship if I ever saw one.

2. Sharing Assets. Creating a joint venture allows the participants to share their collective assets in pursuit of a common business objective. (ex: You could collectively own or create expensive services or software or jointly share the rights to the development of a new product, or co-own expensive software platforms.)

3. Access to New Markets. Forming a joint venture can give you greater access to geographic or high-growth markets that you may not be able to access individually. (ex: one member may have the giant social media list and the other may have a hot product they just developed.)

Those are just 3 of the obvious key benefits of Joint Ventures. There are many more but I haven’t the time or space to list them all….


How Do You Find JV partners?  (If you’re wondering)

There are a lot of ways to find JV partners but I personally prefer forums in whatever niche I’m trying to market to. The reason I choose forums is because they basically tell you what that market needs. As long as you ask a question and engage in a conversation you not only create more authority for your website you also get the insight of those already experienced in the niche. This one on one interaction makes it a great way to find a Joint Venture partner that you’re compatible with. Sure there are other ways to find a JV partner but the most successful in my opinion are forums like the one you’re on right now.

How will Joint Ventures increase your Authority?

Joint Venture partnerships build real trust. A high value partner that’s well-known in that particular niche attract’s a lot of new customers and leads. It allows you to create authority by partnering with an authority that believes and backs you or your product.

Of course you also increase the growth of your own Joint Venture partner’s authority by backing them with your audience. When you are both high value, well-known authority figures in your field of expertise you have the formula for doubling or tripling your business by sharing your audiences, experiences and assets.

What other ways of joint ventures are there?

There are just too many joint ventures you an create like cross promoting  with other bloggers, guest posting or just getting links to your partner’s blog post in your weekly newsletters and communications and having them do the same for you.  You can create partnerships to perform interviews,co-author blog post, share traffic or almost anything you can think of involving your online business.

With a few strategic partners your Google authority should skyrocket from shared post, increased traffic and even paid advertisements.   Increased exposure, especially with a well thought out plan, will always lead to a higher ranking in Google.

What are your thought’s about setting up Joint Ventures to improve your Authority?


This post was originally published in by Gordie Chase

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Profile photo of Gordie Chase
I'm just here to help! I served 18 years in the military and have raised 3 wonderful kids. I've been in Internet Marketing for about 4 years and have made a few pennies here and there. My journey is not about making quick money on the internet it's about learning, discovery and building a business on a solid foundation. I get excited about helping others and meeting new marketers focused on developing their own businesses. The energy created by helping others has not only motivated me to learn more but has also given me more advice and resources to share. I'm here for all marketers so don't hesitate to ask me for help, and never give up on your dreams.

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