Lots of people are upset about a recent policy change at Google whereby the search giant announced it will start using the names and photos of people who use Google+ in advertisements.
Most people are just freaked out and feel that Google’s new policy is kind of invasive and creepy, though their fears are perhaps assuaged by the fact that very few people seem to actually use Google+ or even know someone who does.
However, marketing guru Seth Godin sees something bigger at work here. Godin thinks Google’s move is a sign that the search giant has “jumped the shark,” meaning it has reached a moment when its culture has changed for the worse and started on a downhill course. This is how hit shows fizzle, and how empires crumble.