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SEO Goes East: Negative Attitude towards SEO and Search for New Alternatives (Part II)

Profile photo of Helen Black Submitted by Helen Black October 26, 2016

Search engine optimization is not something new or unknown being present on the market for nearly two decades. For sure, it has gone through the series of changes and now SEO is so much different from what it has been even a couple of years ago. The high speed of its development requires SEO specialists to upgrade their knowledge and skills literally every single moment. However, only a little number of people are able to meet such requirements, and so there is no surprise that SEO is seriously harmed by the decrease of trust, especially in the regions when it is traditionally in most demand: United States, Canada, Australia and Western Europe.

In the first part of the article I have talked about the main tendencies that are present within the society of the United States, Western European countries, Canada and Australia. In these countries, people are getting more and more disappointed with SEO because of the low level of competition within the ,market that doesn’t support the development of the overall quality of proposed services. In plain words, the main problem is that you pay a lot and receive almost nothing.

 

When you pay for the service, but get nothing in return.

In such circumstances, many business owners that want to develop their business online have started to seek for the alternatives. What can I say here? For sure, they have found them, and the majority of recommended SEO agencies were situated in the region of Eastern Europe. Nowadays, this is the central region of SEO development because it combines high quality and low cost of proposed services. This is supported by the numerous feedbacks, stats and techniques that I have already talked about.

So now I want to do some practise, or rather to talk about it 😉 Let’s go to the analysis of the key reasons of search traffic growth that took 145 hours and 13 minutes.

Research feedback

To reveal the ways of guaranteed traffic growth stimulation, we have systematized data on 600 projects that we have been promoting during the last few years.

To keep the maximum frequency of the experiment, all projects with low initial level of site attendance  have been excluded (that’s because the growth dynamics on such projects is too intense and it can seriously impact the research results), s well as projects that had issues with analytics.

We chose the attendance at the end of so-called “first stage of promotion” as our starting point: the first stage has been already passed when SEO audit of the website has already been done by our specialists and technical tasks arising from it have been implemented.

The data on traffic change have been measured monthly for each particular project. The relative attendance was defined by the ratio of the current traffic value to the initial one at the moment of starting the second stage of work.

Then the current projects have been divided into groups in accordance with the quality of implementations (it was defined by the opinion of specialists team that have been working with the current project). The averaging monthly values of relative attendance were calculated for each group.

Implementation quality grading:

  • 100% technical tasks are implemented without delays;
  • No less than 80% of technical tasks are implemented without delays;
  • Nearly 50% of technical tasks are implemented with significant delays;
  • Less than 30% of technical tasks or no tasks at all are implemented.

.

Research Results

It seems impossible to imagine how you, the readers of the current post, will be surprised. That’s because it turned out that maximization of search traffic growth requires working with the website. So no buying links, no cheating with behavioral factors, no searching for holes in search engines, but to work with internal optimization.

Thus, the leading SEO topic, the only silver bullet is to implement technical tasks of SEO specialists”. An interesting fact: the opposite is also true: if nothing has been implemented, then search traffic growth will be close to zero.

You can see it on the following graph:

 

Summary table on traffic growth dynamics

Pretty unexpected, isn’t it?

In fact, it is possible to finish at this stage because it becomes clear that if a client’s software developer doesn’t implement technical audit, than traffic doesn’t grow, but if the ones does – it grows up. But, like in a good American book on business, where the main thought is developed for several tens of times from each side, we will go on after all. The thought on importance of technical working with the site for SEO has to be internalized.

 

So what is the problem?

SEO market is unique. There are no rules within it: each person sees the service in a way he/she wants, each recommends to the client what he/she considers to be the right choice. And we are not an exception from this rule.

However, we want to convey to the clients one thought, which is probably shared by all specialists within the sphere: “When ordering SEO, get ready to implement technical tasks of the specialists”. We have formulated this message long ago, before it became mainstream, and before search engine filters became so common and quick.

Whether clients understand that? The results of the survey:

 

How clients understand the necessity of implementing technical tasks

As you can see, 28% of software developers are too busy to take part in website promotion. But what delights us is knowing that 34% are able to find time and work in the right direction. We hope that the current research will stimulate 100% of software developers to work for the result.

Survey's results

 

Anyway, dear SEO customers, in case you want to see a high-quality result and develop your business in the Internet, you have to actively cooperate with SEO specialists. As long as you stay on the sidelines, you stimulate its “dark part”.

Links, behavioural factors, SEO text for robots, searching for other holes — all of it can be used as well for a couple updates. The success of the whole project depends on the initiative of both SEO specialists and customer.

We would like this post to become a symbolic anchor of the message about the importance of the implementation of technical SEO tasks. We would like specialists to be able to give a client link to this post instead of long and tortuous chasing after the client in a style of “implement, please” or “push the developer”. Therefore, let’s return to the research.

Research in details

Let’s have a look at each particular research segment.

Less than 30% or no technical tasks are implemented

Projects analytics with maximum ignorance of technical tasks:

  • Traffic growth within 12 months after the start of the second stage is only 37%;
  • WIthin 24 months of work it becomes possible to reach 82% growth.

.

Less than 30% of technical tasks are implemented

It is obvious that software developers working with the current projects are doing absolutely nothing.

About 50% of technical tasks are implemented with significant delays.

Now the graph that illustrates the dynamics of traffic growth on the projects where the situation with implementations is slightly better:

About 50% of technical tasks are implemented with significant delays

Interesting facts:

  • On 12th month of work, the growth on promotion is 64%;
  • On 22d month of work, the growth is 162%.

.

Apparently, software developers that got in the current segment, are very busy.

No less than 80% of technical tasks are implemented with slight delays.

Nearly perfect graph on attendance growth was received for projects sampling where the major part of technical tasks is implemented, but some of them aren’t performed to the fullest extent or not quickly enough:

No less than 80% of technical tasks are implemented with slight delays

Average data on attendance growth:

  • 75% growth, within 6 months after the end of the first stage of works;
  • 130% growth after 12 months after the end of the first stage of works;
  • 320% growth, after 24 months after the end of first stage of works.

.

Probably, the current sampling includes projects, the owners of which like to argue.

100% of technical tasks are implemented without delays

Below you can see a sampling of projects, implementations within which are performed as quickly and qualitatively as possible:

100% of technical tasks are implemented without delays

  • 146% traffic growth within 6 months;
  • 270% traffic growth within 12 months;
  • 581% traffic growth within 24 month.

.

Long live 34% of software developers that are successfully dealing with the technical tasks implementation.

The averaged dynamics for all initial projects of the attendance changes sampling:

The overall growth dynamics

Without grading on implementation quality on average, the project receives:

  • 118% growth within 12 months of work;
  • 207% growth within 24 months of work.

.

For more detailed analysis of the “tyranny of averages” excluding gradation on implementations quality we have divided projects into two samplings with different values of initial attendance per unit of time.

The value of a relative attendance “100%” corresponds the traffic values at the moment of the first stage of works:

Projects with no grading by technical tasks' implementation quality with daily traffic over 1000 attendances per day

Projects with no grading by technical tasks' implementation quality with daily traffic from 50 to 100 attendances per day

SEO is not magic.

 

SEO isn't magic

There is no sense in talking about SEO’s “death” or “ineffectiveness”. It is high time to also close a particularly beloved topic “SEO specialists are pests”. The task of SEO specialists is the develop sites, make them more “understandable” for search engine in terms of its structure, content, technical component. But all of that can’t be done in case customer won’t give the resource in a form of software developer and customer’s will for discussing and approving one or another refinement.

 

But what if my SEO specialists are managing without technical implementations?

Usually, if a customer doesn’t need to implement anything and there are no tasks on website development, SEO specialist is proudly telling about how much money he spends on links. To be fair, it has to be underlined that sometimes over one third of a budget and is spent on links. And those links work.

Everything seems to go smooth: traffic goes and conversion start to grow. Till the first “non-minor” update of search engine. Sometimes the one can get lucky: website can hold several updates. But sooner or later it will inevitably go down. Then a filter is applied over the website that SEO specialist presents to the client as a force majeure: “None is guilty as none knows what Google or Yahoo did not like, I will text them immediately…”.

But who can overcome sanctions? Only specialists. That is why a terrified client waits for another six months till SEO specialist will remove the purchase links and the another update will take the site out from under the filter. In the future, history repeats itself and can last for years till business finds a way to understanding that there is another way, even though it is much more labour-intensive, but it is exponentially more profitable in the long run.

 

Why is this happening at all? In addition to the old school SEO specialists’ “habit” to purchase links, there is one more purpose: it is way simpler for specialist to purchase links.

What is the reason for straining and constructing a new site structure, collecting semantics or tens of thousands of requests, convincing client in the necessity to make serious modifications on the website, pushing his software developer when it is possible to run the project in some kind of an automatic promotion system and do nothing?

Just to be fair: what would you choose if you were a SEO specialist: to earn money without spending time and stressing your neurons or constantly enforcing yourself to think and work? It is unwillingness to work (diligently and busily) under the new rules of SEO market is still keeping the culture of SEO “old schoolers”.

 

Conclusions

Prior to ordering SEO, ask yourself the following questions:

  • Am I ready to wait for the first results for at least 6 months?
  • Am I ready to get into the process of my website optimization?
  • Am I ready to trust specialists and implement their recommendations regarding modifications of my website?
  • Am I ready to allocate additional resources for timely and high quality realization of the technical aspects of SEO promotion?

.

In case at least one if your answers to the aforementioned questions is negative, say no to search engine optimization. However, if you decide to go on a long-term and complicated SEO journey, be sure: your courage will be rewarded. Especially since SEO promotion is second channel after email marketing by ROI level.

 

P.S. For SEO agencies

The main aim of the current article is to convey a simple message: “SEO requires implementation of technical adjustments if the website”. We are sure that the whole market will benefit from clients’ awareness of this simple though. That is why we want to address to the agencies.

Write in the comments who is ready to cohesively and collectively convey to the market that clients have to work with the sites? Netpeak resources, as the resources of any other agency within such a fragmented market. Will not be enough to convey this idea to each potential customer.

Let’s clean up together the Augean stables of links, cheating the behavioral factors, positions and other staff.

Let’s do everything possible to help SEO market get rid of the old school SEO specialists and go from shamans’ ents to business centers.

Let’s finish off the old link-based SEO of the past! :)


This post was originally published in http://netpeak.net/blog/seo-goes-east-negative-attitude-towards-seo-and-search-for-new-alternatives-part-ii/ by Helen Black

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22 Responses to “SEO Goes East: Negative Attitude towards SEO and Search for New Alternatives (Part II)” Leave a reply ›

  • Profile photo of Omar Saady Profile

    Hello Helen Black

    I feel good for being the first commenter on your excellent research post.

    Thanks so much for both your valuable time and effort.

    As in my little marketing experience, I see that firstly you should decide what you need to do exactly by ordering seo from firms or specialists.

    Do you need a one time deal SEO service, ongoing SEO, link building, PPC management, retargeting, content marketing, or one of the other 20 services SEO experts frequently offer?

    Another important thing you must do before ordering SEO is looking for seller reputations and check his clients reviews and testimonials. If the seo specialist do better with more than 10 persons, sure he will do the same with you.

    At the end of my words, I think that the best seo expert to work with is the one that knows your brand and your business vision. That will help him get the jobs done with creativity and give you high quality results with your seo investment.

    All my best regards,
    Omar
    Omar Saady recently posted…How To Start Making Money Online With No Money At ALLMy Profile

    • Profile photo of Helen Black Profile

      Hello Omar,

      Thank you for the comment. Your experience is really worth reading, so thanks for summing up the most important things you’ve learned.

      The current post is 100% based on our research that has been launched to produce a reliable outcome. We have been analysing a serious number of projects Netpeak worked with and that is how we came to our conclusions.

      Taking into account the serious lack of trust towards SEO that is developing in the United States, Western Europe, Canada and Australia, we understood the necessity to seek for the answers and proposing our techniques as the main alternative ot low quality SEO services.

  • Profile photo of Black Profile

    Hello Helen,

    This is quite a reflective post. The truth remains that SEO must be implemented with the best practices if possible. There are a number of things to implement and there are those who achieve the needed results without implementing technical tasks.

    While negative attitude to SEO could be due to the results achieved in some locations, it is equally important to note that obeying Google and other search engines’ rule on SEO will bring about better search and optimization without sacrificing quality!

    • Profile photo of Helen Black Profile

      Hello Black,

      Thanks for the feedback. That’s great you’ve found information that was interesting and useful.

      I am glad to see you support the notion that SEO has to be implemeted on the top quality level with the inclusion of most advantageous practices. Moreover, this research is based on the serious number of projects we worked with so it 100% relevant.

      For sure, the negative attitude to SEO can be imrpoved with the help of improving the quality of proposed service.

      However, if there is a necessity in SEO services, a lot of our clients are supporting the tendency of going to the Eastern European market for high quality SEO and PPC services at a reasonable price.

  • Profile photo of Celine Profile

    Hi Helen,

    Indeed, the success of an SEO project will depend on the cooperation between clients and customers. If customers implement the ‘technical SEO’ details it will help SEO specialist to stay in tune with the best practices of the search optimization.

    After reading this post, I have to learn the present reality of SEO and how it affects even the customers. Doing the right things must not be ignored!

    • Profile photo of Helen Black Profile

      Hello Celine

      Yes, the main accent is made on the significant role of cooperation between the agency and the customer. This is extremelly important because SEO is not a one time service and it requires systematic approach and coordinated actions.

      The fact that you liked the post and even summarized the key notions is the best evidence of its usefulness and value, so thank you for the comment.

  • Profile photo of Carl Profile

    Hi Helen,

    I take particular interesting in this excerpt

    …and the majority of recommended SEO agencies were situated in the region of Eastern Europe. Nowadays, this is the central region of SEO development because it combines high quality and low cost of proposed services

    Does it mean we should be looking at the best SEO specialists in Eastern Europe?

  • Profile photo of Helen Black Profile

    Hello Carl,

    I am pleased to see you liked my post. I hope that it will baslo be useful for you in the future.

    As you can see, the title of the post is “SEO Goes East”, so if you have read the article, you can see that it is written about the region of Eastern Europe in the context of SEO services quality.

    All the given information supports this claim and gives additional data and references that all support this tendency.

    So yes, this whole post and its second part are about Eastern European SEO specialists and the prevalence of their work quality and cost when compared to the other regions and especially so-called “Western world.”

  • Profile photo of Sarah John Profile

    Hey Helen,

    This topic reminds of the proponents of grey hat SEO. They believe that some ‘rules’ about the SEO must bend to achieve ranking. Whether this is true or not will depend on the context or who is saying it.

    Similarly, there are many SEO specialist today who manages without implementing the basic principles and best practices. Since they were lucky to get result in one or more strategies they keep believing that this the way to go.

    What am I saying? The attitude towards negative SEO will still boil down on what results are achieved or implemented in the long run.

    • Profile photo of Helen Black Profile

      Hey Sarah,

      This post is summarizing the results of long-term research held over hundreds of projects Netpeak worked with. So this topic is not a discussion – just data nd facts we collected during our work.

      Although there are people that work in SEO and think it is not necessary to provide top quality services, the majority of Eastern Eurioean agencies show top qiality results by the series of extremely important factors.

      The belief in reliability of average quality services is the main reason why a lot of business owners in Western Europe, United States, Canada and Australia are not satisfied with the quality of SEO servies provided and their cost.

      As an international agency with a developed net of departments in different regions, we were able to see the tendency and analyse it to present you the results and disucc its meaning for SEO in general.

  • Profile photo of James Ling Profile

    Hey Black,

    This is a good lesson for SEO practitioners. The need to follow best practices have been underlined.

    SEO specialist must thrive to do what is needed to get the required results.

    A little bit of creativity is allowed but this must not trump the need to obey basic rules that would demand the implementation of the technicalities of optimization.

    The facts and statistics used in this post readily help one to have better understanding about SEO.

    • Profile photo of Helen Black Profile

      Hey James,

      This post is really one of the best manuals for SEO specialists that are currnelty facing a decrease in their business development.

      It is extremely important to provide top quality SEO services and constantly work with your clients.

      For sure, there is some space for elaborating new approaches, testing new techniques and demonstrating your creativity, but it doesn’t have to harm the overall service quality and the deadline.

      That’s great you’ve found the data useful, I hope you will be able to implement this information in your future work.

  • Profile photo of Paul Profile

    Hi Helen,

    I guess embracing SEO the Eastern way should be the ultimate! If there is no profit nor result following the practice as it applies in Western countries including Australia then it is high time we accept the approach of the Eastern Europeans that work.

    Does it really matter where acceptance of SEO is going? I think what matters is the results that would see clients’ ranking and conversion surge!

    • Profile photo of Helen Black Profile

      Hello Paul,

      For sure, the results is the only thinkg that matter when we talk about SEO. The low quality of SEO services and a seriously negative attitude towards agencies provoked by that is what makde us think about the issue.

      To seek for the solution, we started looking for the main reasons of bad reputation of SEO that is present in Western countries. And we were really suprised ot see how many people have been extremely dissatisified with the services.

      A lot of people lost big sums of money paying for poor quality SEO. When they were lucky to find a good specialist, in the majority of cases they already had no budget for SEO.

      When we started looking for SEO agencies that have high quality specialists that are able to do more of what is required and don’t ask too much money, Easrern Europe appeared to be full with such agencies.

      For sure, location doesn’t matter, so if the one can receive top quality service that is not overpriced in Eastern Europe – why not?

  • Profile photo of Amit Sharan Profile

    Hey Helen,

    The facts and data provided in this post give credence to the state of SEO in Eastern Europe. It readily implies we should embrace what is now working in terms of SEO in this part of the world.

    There are many lessons to be learned after reading this post. One lesson that resonates with me is the fact that for successful SEO to be in place, all hands must be on deck to apply the best practices.

    • Profile photo of Helen Black Profile

      Hello Amit,

      The currennt post is based on a serious number fo projects we worked with in the region, as well as the insights from opinion leaders, marketing specialists and mutiple business owners that faced the problem of looking for good SEO services.

      This topic has not been previously covered in details, so I have found it quite interesting and also up-to-date.

      Moreover, here you can find the main advantages and beneficiary techniques found in Eastern European agencies, so for sure anyone can use them and improve the one’s professional skills and knowledge.

  • Profile photo of steven Profile

    Hey Helen,

    Poor quality SEO is disgusting. It is not surprising there is a shift from Western Europe to Eastern Europe for top quality SEO.

    You would not blame agencies and clients that embrace the best from what is applicable in the East, would you?

    Well, I agree any negative to any of the aforementioned questions in the concluding section is a sign of rejecting SEO.

    One must go for the best options that increases that chances of having immediate results with SEO, ranking and conversion!

    • Profile photo of Helen Black Profile

      Hello Steven,

      When conducting the current research, we have faced so many responses from unsatisfied clients with their businesses got into critical situations because of bad SEO services that took all their budget and gave nothing.

      When getting deeper into the roots of the problem, it became obvious that in Western countries SEO agencies are providing their clients with lower quality services, but for sure they want to be paid as all other companies.

      In contrast to that, Eastern Europe is now a place with a number of big, developed SEO agencies are getting more and more reputable. That’s because SEO they do is top quality service and the competitive struggle together with local business traditions increases the demands of the clients.

      I am sure that any agency can improve the quality of their proposed services if following the guidelines given in the post.

      Thanks for the feedback!

  • Profile photo of Winford Moore Profile

    Hey Helen,

    Negative attitude for SEO today can be excused. After all, people want results for investment they make for search engine optimization.

    If the SEO specialist or agency cannot provide the needed result then it becomes logical to find new alternatives.

    If the new found alternative is in the East, then it must be embraced for good!

    • Profile photo of Helen Black Profile

      Hello Winford,

      For sure, clients are creating the demand for high quality and they are free to form a particular attitude to those agencies that fail to provide them with SEO services they need.

      I believe that clients deserve to receive a top quality service at a reasonable price. If there is no opportunity to find such agency, people seek for new variants.

      The tendency that we faced is based on the laziness or lack of experience that causes the decrease of SEO quality and the decrease of clients’ demands.

      In this post, I have collected all facts, data, feedbacks, and techniques that anyone is free to use in order to improve their business.

  • Profile photo of Robert A Kearse Profile

    Hi Helen:

    Thanks for a thoughtful and deeply analytical treatment of best SEO practices.

    RE:”A lot of people lost big sums of money paying for poor quality SEO.”

    The 6-month time frame as a normal expectation for significant positive SEO results to appear can be devastating when the SEO practices are ill conceived or of poor quality.

    No wonder SEO itself is under assault.

    RE:”Let’s finish off the old link-based SEO of the past!”

    Well, let’s not trash link building completely.

    Well designed PBNs (private blog networks) should provide permanent quality backlinks with positive SEO results.

    All in all, in terms of ROI eastern European SEO agencies seems to be a prudent choice.
    Robert A Kearse recently posted…Increase Blog Traffic And Build Authority Status – Make A PDF From Your Old Blog PostsMy Profile

    • Profile photo of Helen Black Profile

      Hello Robert,

      Thank you for the feedback.

      For sure, top quality SEO cannot give you any real results earlier than 6 months after the work starts. Moreover, it can sometimes take even more time, but nevertheless, in this post we talk about the real top and poor qualtiy SEO services compared, and for sure we take into account all factors.

      This post is based on numerous projects we worked with and all of them were successful that is supported by the position we take within the market.

      So, I guess that we have the right to state that backlinnks refer to the SEO of the past, while we are working with SEO of the present. For sure, you are free to do SEO the way you want to, but our advice can be useful for those, who seek for the real evidence within the sphere.

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