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SEO Correlation Studies: Are We Looking At Them Wrong?

Profile photo of Sunday William Submitted by Sunday William September 11, 2013 Website : www.stateofsearch.com

Every now and again a new SEO rankings factor correlation study is published, showing which elements of SEO correlate best with high rankings in Google. Take for example this 2013 study from Searchmetrics, or the (now-retired) Open Algorithm research.

In and of itself these correlation studies are usually not a bad thing. If performed correctly these correlation studies can provide valuable data about SEO.

The problem usually arises when people start to create hypotheses about the causal relationships between rankings and the correlated factors. Recently this became very clear in Cyrus Shepard’s thorough and well-researched post that showed a strong correlation between Google+ and high rankings in Google.


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Profile photo of Sunday William
I started with a College Degree in Business but I have been an Internet marketer and writer for 10+ years and have written 5,000+ high quality articles in diverse topics. I have also written 20,000+ comments on Kingged.com and 1,000+ blogs and/or websites. I have been working closely with Kingsley, the admin of Kingged.com for 10+ years and have been in the Kingged.com's administrative team since the first day in 2012. I highly recommend Kingged.com's Coaching and Partnership Program.
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One Response to “SEO Correlation Studies: Are We Looking At Them Wrong?” Leave a reply ›

  • Profile photo of Sunday William Profile

    I still believe that each correlation study has its specific benefits. I also agree that we should stop seeking the causal relationships.

    Using these studies on their individual merit is a big step we must come to terms with.

    Having said that, I agree with the takes of this post. It is educative and informative!

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