New Message Notification
 
Feedback

SEO Correlation Studies: Are We Looking At Them Wrong?

Profile photo of Sunday Submitted by Sunday September 11, 2013 Website: www.stateofsearch.com

Every now and again a new SEO rankings factor correlation study is published, showing which elements of SEO correlate best with high rankings in Google. Take for example this 2013 study from Searchmetrics, or the (now-retired) Open Algorithm research.

In and of itself these correlation studies are usually not a bad thing. If performed correctly these correlation studies can provide valuable data about SEO.

The problem usually arises when people start to create hypotheses about the causal relationships between rankings and the correlated factors. Recently this became very clear in Cyrus Shepard’s thorough and well-researched post that showed a strong correlation between Google+ and high rankings in Google.


Facebook(0) Share and earn points.


Most Valuable and Active Kinggers

Profile photo of CheryProfile photo of Philip Verghese 'Ariel'Profile photo of Carol AmatoProfile photo of Don PurdumProfile photo of Lawrence BerryProfile photo of Sherman SmithProfile photo of Dennis SeymourProfile photo of DavidProfile photo of Ron KillianProfile photo of Freedom BloggerProfile photo of Ivan BayrossProfile photo of Atish RanjanProfile photo of Erik Emanuelli


One Response to “SEO Correlation Studies: Are We Looking At Them Wrong?” Leave a reply ›

  • Profile

    I still believe that each correlation study has its specific benefits. I also agree that we should stop seeking the causal relationships.

    Using these studies on their individual merit is a big step we must come to terms with.

    Having said that, I agree with the takes of this post. It is educative and informative!

Leave a Comment

You must be logged in to post a comment

CommentLuv badge


FINALLY... after 3 years of starting this site, KINGGED.COM'S SUPER PROMOTION To Reach MILLIONS MORE PEOPLE Is now available. Click To See.