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Sampled Data – The Black Hole in Google Analytics

Profile photo of Sunday William Submitted by Sunday William April 10, 2014 Website : www.koozai.com

As a business owner, it’s likely that you use Google Analytics to track data on your website. Whilst Google Analytics is a fantastically useful tool, there is one area that can cause inaccuracies – the use of sampled data. Find out what this could mean for your website and business.

If you’ve read any of my previous blog posts, you’ll know that I’m a huge fan of Google Analytics; it’s simple, flexible and free! But with all free tools you can expect there to be a few downfalls. As such, we’re going to look into the black hole of sampled data.

Sampled data is when a report in Google Analytics is based on a smaller sub-set of your data as opposed to the full amount of data available. When data is sampled, you are at risk of getting an inaccurate picture of your data dependent on the sub-set of data which is used within the sample. And now breathe. Let’s look at an example to make things easier.


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Profile photo of Sunday William
I started with a College Degree in Business but I have been an Internet marketer and writer for 10+ years and have written 5,000+ high quality articles in diverse topics. I have also written 20,000+ comments on Kingged.com and 1,000+ blogs and/or websites. I have been working closely with Kingsley, the admin of Kingged.com for 10+ years and have been in the Kingged.com's administrative team since the first day in 2012. I highly recommend Kingged.com's Coaching and Partnership Program.

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