his post references a website and business that I’m publicly building for Niche Site Duel 2.0. The site will become a resource for current and future food truck business owners and operators, and the “coming soon” page is already live. I have not yet revealed the exact brand name and URL because I don’t want a flood of traffic coming from this site to affect and skew the numbers and data during the launch. I will reveal it after the site launches.
Thank you for your patience!
With my food truck site’s “pre-launch / coming soon page” now live, and the launch date inching closer, I’m at the point in this journey where I’m diving into the architecture of the main site and the content that will be published on it.
I’ve been talking to a lot of people about the upcoming launch of the site, but I was challenged – hard – by my good friend Matt Gartland from WinningEdits.com the other day. He challenged me to answer a specific set of questions related to my topic to help me discover my voice for the site and the type of content that may be included on some of the most important pages.
At first, I saw a ton of questions that I wasn’t sure I wanted to answer, but after answering the very first question I soon saw exactly how valuable and powerful completing this exercise would be for the brand that I’m creating, and I wanted to pass this exercise along to you.