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Reach Out to Millennials With Video Marketing

Profile photo of Steve Hamm Submitted by Steve Hamm April 25, 2016

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How do you reach the consumer who was born between 1980 and 2000? Interestingly enough, video marketing holds the greatest promise for reaching a customer demographic that we know as Millennials or Generation Y.

Today, millennials consume video for more than just entertainment. They use video to learn about companies and make purchase decisions. According to a recent consumer study by Animoto, eight out of ten millennials find video helpful when researching a product or service. In fact, they’re 85% more likely than baby boomers to purchase a product or service if they can watch a video explaining it beforehand.

Video helps guide millennials through the purchase cycle. You can do so in a number of ways, like including demo videos on product pages or embedding customer testimonials on an “About Us” page. For example, New York Yoga uses video to show potential customers what it’s like to attend their classes. It’s easier than ever for consumers to make purchase decisions and have intimate interactions with brands online.

$200 Billion Purchasing Power (and rising)

The U.S. Chamber of Commerce Foundation reports that this generation has an annual purchasing power of an estimated $200 billion and another $500 billion in indirect spending potential. Mind you, this generation’s highest spending influence potential is still years in the future. Actively wooing Millennials and integrating them into your customer base now may yield profitable sales not just today but also in the future.

Reach the Millennial Customer Demographic with Videos

It is common knowledge that this demographic is what drives social media marketing and television programming as well as the associated ad placement. They set up social media profiles and spend hours interacting on these sites. They love to share content with “friends,” “subscribers” and “followers.”

Not surprisingly, video marketing is an ideal medium to reach out to a generation of customers who unabashedly follow brands across multiple social media platforms. No other marketing tool works as effectively across these platforms as the video. Engaging, colorful, easy to share and quick to generate a buzz, it offers endless possibilities.

Drive Results and Keep Millennials Engaged

Nearly half of millennials consider companies that produce video content as experts on their product or service. As branded video content becomes increasingly popular, companies that capitalize on this opportunity will be seen as early adopters and interesting brands to follow.

Video doesn’t just improve brand perception; it also drives results. In analyzing 2 million tweets posted over the course of a month last year, Twitter found videos boosted retweets by 28%. Liveclicker’s “Video Commerce Report” revealed that companies that include video on product pages see a higher conversion rate and higher average order value.

Aside from the business advantages of video, brands need to understand that millennials simply prefer it to text. In fact, two-thirds of millennials said in an Animoto survey that they would rather watch a video from a company instead of reading text; nearly half said they only watch video on their mobile devices.

Putting Together a Strategy

Since you are dealing with a media-savvy consumer, you cannot afford to take an amateur approach to the message. Instead, consider the formulation of a marketing strategy that incorporates videos and reinforces the message with social media posts, shareable memes, and similar ad tools.

Contact us today to learn how to tell the story of your product or service in such a way that Generation Y and Millennials will recognize the value and buy into the message you are promoting.


This post was originally published in http://www.maasprosraleighdurham.com/reach-out-to-millennials-with-video-marketing/ by Steve Hamm

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Steve Hamm is a Digital Marketing Solutions Pro, a published author and Owner of MaaS Pros. He is a digital marketing strategy expert who is passionate about solving online problems for businesses and organizations. So whether you’re just starting to build your company’s online presence or need to give it a boost, he will partner with you to create customized marketing solutions that get results. MaaSPros is a group of intellectually curious folks who want to help companies and organizations not satisfied with the status quo. We are focused on providing strong marketing support to get results our clients need to thrive. Please check out our websites: www.maasprosraleighdurham.com and www.TieiTapp.com. Steve can be contacted by email: shamm@maaspros.com.
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6 Responses to “Reach Out to Millennials With Video Marketing” Leave a reply ›

  • Profile photo of Sunday William Profile

    Hey Steve,
    It is no longer news that the millennials are media-savvy consumers, and they do this clearly by embracing video.

    For the online marketer, a good strategy always would be to reach out to this group with video.

    The importance of video in sharing value and getting rewarded cannot be ignored. The stats discussed in this post should give online marketers reasons to start putting more efforts in video marketing!
    Sunday William recently posted…Have Your Sales Increased With the Lead Magnets You Created?My Profile

  • Profile photo of Celine Profile

    Hi Steve,
    Reaching out to the millennials can be achieved in many ways. Video is a platform that can be used to share val

    ue, provide instructions, interact with others, and entertain others, etc. Most serious businesses embrace video marketing and it will not be out of place to apply this to engaging and dealing with millennials.

    This group forms a large portion of Internet users and consumers, hence ignoring them in any form would be illogical.

    The ways to reach out to the millennials via video marketing as you have highlighted are revealing!

  • Profile photo of Sarah John Profile

    Hello Steve,

    At least for this statistics from the report of Animoto that Millennials are “…85% more likely than baby boomers to purchase a product or service if they can watch a video explaining it beforehand.”

    It is also amazing to know that “The U.S. Chamber of Commerce Foundation reports that this generation has an annual purchasing power of an estimated $200 billion and another $500 billion in indirect spending potential. ”

    So, for all good reasons, reaching out to the millennials must be put into top consideration by online marketers! This group is positive with video and it can help increase traction with it!

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