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Public Case Study: Starting An Amazon Affiliate Niche Site

Profile photo of Richard Martin Submitted by Richard Martin May 11, 2015 Website :

After having a lot of requests through email and comments on my other Amazon Affiliate Niche Site, I decided to open up a public case study and guide you through exactly how I set my site up, and what steps I took.

Many of you will have read my shock at earning money through the Amazon Associates Program through my half baked niche site. I literally fell off my chair when I saw commissions from that site – not least because I had literally only put 2 or 3 articles up and left it at that.

That site continues to do really well, even though I still only have a handful of articles on it (Up to about $150 in commissions from that site now, with 20-30 daily visitors)….

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Profile photo of Richard Martin
I am just a normal guy earning money online - hoping to help you do the same. I love writing, marketing, and creating websites and my own products. Click Here To Visit My Blog

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24 Responses to “Public Case Study: Starting An Amazon Affiliate Niche Site” Leave a reply ›

  • Profile photo of Richard Martin Profile

    I’m starting the ball rolling on this guys.

    What’s your thoughts?

    Have you got any tips that you would like to share?
    Richard Martin recently posted…Public Case Study: Starting An Amazon Affiliate Niche SiteMy Profile

  • Profile photo of Arjay [Moderator] Profile

    Hello Richard,

    Thanks for sharing this. But remember to always click the “king this” to “king” your own posts after sharing. I noticed you didn’t do that for this post.

    If you don’t get enough “kings” and engagement, you don’t get to the frontpage and you don’t get good enough traffic. So, always “king” your posts, to get the ball rolling.

    If you have problems with the “king this” function, please let us know.

    Arjay [Moderator] recently posted…Invest In, Get Paid Weekly or Monthly [30% ROI]… Without Doing Anything ElseMy Profile

  • Profile photo of Chery Profile

    Hello Richard, What an article, you have covered so much Wow I am impressed. I did become an Amazon affiliate last week, yet never really gave any thought what so ever about setting up a website for this.

    What a grand idea. I am off to read your article again and this time take me some notes…

    Great share.
    Chery :))
    Chery recently posted…Success Is Knowing Your Purpose In Life- Part 1My Profile

  • Profile photo of Freedom Blogger Profile

    Hey Richard!

    What an EPIC blog post on the Amazon Affiliate Niche! …

    I have learned about building amazon niche sites to rack in some good affiliate commissions from – I just never really taken the time to experiment with this myself. I gotta admit, after reading your post here, I’m getting very curious to find out what I could accomplish with a project like this!

    You shared a very valuable and interesting post here man. Thank you for sharing your insights and tips on this topic – this info will definitely help so many people online!

    Have a great week!

    Cheers! 😀
    Freedom Blogger recently posted…3 Reasons WHY Most Blogs Fail to Succeed OnlineMy Profile

  • Profile photo of Sunday William Profile

    Hi Martin,
    That was very awesome! For many wanting to create a niche site, the ideas needed have been delivered here. The steps are systematic and well explained.

    I urge every newbie to follow them because they contain instructions that could be applied for affiliate success.

    My best takeaways from this post remains the ease with which installations of affiliate links are explained. More so, the tricks on including the review section are pretty revealing!

    Just converted this post into PDF format for future reference 😀
    Sunday William recently posted…Success Is Knowing Your Purpose In Life- Part 1My Profile

  • Profile photo of David Hartshorne Profile

    Hi Richard,

    I read this case study on my iPhone the other night and was just blown away! Honestly I’ve not seen anything as good as this on Niche Sites, and I include Spencer and Perrin from NichePursuits in that. Awesome! Totally Awesome!

    You’ve got everything here: Strategy, Planning, Execution, Tips, Best Practice.
    I love the actual niche site too; its super clean and easy to read.

    OK, some questions.
    a) did you think about social media connections for the site or have you found that not to be effective?
    b) how do you get an Amazon Affiliate membership? Do you create your site and content first and then request it or vice versa?
    c) interesting to see a comments section as other niche sites tend to leave that out; do you find it works?

    Thanks again for a great resource to bookmark and cherish!
    – David
    David Hartshorne recently posted…Google’s GAS Problem and How To Avoid ItMy Profile

  • Profile photo of Richard Martin Profile

    Hi David. Thanks so much for the kind words.

    Glad you like the site – my intention was clean, simple and easy to implement. I’ve bought themes before that have taken hours and hours in the settings menus just to even get it looking remotely like the advertised theme – this theme though is very easy to set up.

    Questions. Glad you asked.

    A) I have thought about social connections, but am giving it a miss for now. It’s a deliberate act. I want the focus of clicks going on the Amazon links, and not social media. I’m not ruling it out altogether, but for now, no social media.

    B) It was a long time ago – over 2 years since I got in. I can say the AA program is easier to get into than the eBay Partner Network! AA approved me quickly, and yes, I had to provide at least 1 URL where I was going to use the Amazon links.

    C) Again, another test. I haven’t had much engagement on my ‘secret’ niche site, so this feature may well go in the next few months – again, to focus solely on the click.

    UPDATE: I have seen my first commission from this site! Yep, a whole $0.58 – somebody has obviously gone through a link, but instead of buying podcast equipment – they bought a book on podcasting. Great start, even if it is under a dollar!

    Thanks again David!
    Richard Martin recently posted…Public Case Study: Starting An Amazon Affiliate Niche SiteMy Profile

  • Profile photo of Sherman Smith Profile

    Hey Richard,

    This was a nice break down of how you can set up an Amazon Affiliate Niche site. I never thought about create one, but this gives me a great option.

    The creation sounds quite similar to creating blog posts, but less wordage is used. I just really like the fact that you went into detail for each step. You don’t find too many blog posts that goes into detail like this. Many of us veterans and newbies will appreciate this information.

    A lot of us have this mentality that you have to spend a lot and create this complex site in order to get great results. You’ve shown that it doesn’t have to be like this. Being Simple and cheap (maybe a better term is cost effective for all the anal people) can also push your site to get the conversions you want.

    Thanks for sharing Richard! I’m going to have to bookmark this. Have a great weekend!
    Sherman Smith recently posted…Why Writer’s Block Is A Myth To Seasoned BloggersMy Profile

  • Profile photo of Ron Killian Profile

    I’m late again. :)

    Think I’d be repeating what other commenters have already said, but I agree, AWESOME post. So much detail. You’ve covered every step in the process and some idea’s I had not thought about.

    Surprised you gave up your site. Braver than me. Or nicer? lol

    Like you said, it’s SO important to drill down to as a narrow niche as you can. Less competition, and usually much better conversions on the traffic. Well, as you’ve found, it doesn’t take as many hits to make money.

    Though I have not done too much of it, so people only target product lines with high ticket items. But might be harder to find ones with lower competition.

    As for prices, I do the same, don’t list any on my sites. My main goal has always been to get them to Amazon. Don’t want anything to get in the way of that.

    One question, I’ve always heard that Amazon was not up for people using their reviews on their sites. Or it is a touchy subject. Was I not hearing that correctly? Just want to stay out of trouble. I get in enough trouble at home :)

    Home run Richard. Gotta share this :)
    Ron Killian recently posted…The Blame Game – Your Talking NonsenseMy Profile

    • Profile photo of Richard Martin Profile

      Late again to the party. But you are one of those who brings one of those giant bottles of Jack’s, so late is good!

      Thanks for the kind words, I appreciate it. Yes, I have given up the site. I do have another one that I won’t give up though :-)

      I’m sure this will spawn copycats, but that is always the risk.

      Yes, I couldn’t emphasise enough how important it is to find an angle on a niche, or drill down. I could have just created a site around microphones and mixers, but I’m targeting specific people which I think will make conversions easier.

      As for the reviews – I couldn’t find anything directly relating to this (although their Terms pages are really hard to understand). But their API actually lets you pull in reviews amongst other things, so I guess that is not the case. (“The Product Advertising API helps you advertise Amazon products using product search and look up capability, product information and features such as Customer Reviews, Similar Products, Wish Lists and New and Used listings.” – Amazon). I’m not making them up, I’m just paraphrasing the reviews and giving them a link to read more of the reviews I guess.

      Thanks for your comments Ron.
      Richard Martin recently posted…Public Case Study: Starting An Amazon Affiliate Niche SiteMy Profile

      • Profile photo of Ron Killian Profile

        It’s bottles of water these days. My “jack” days are no more. :)

        I must be way off on the reviews thing. Actually now that I think about it, I think it was more when people did not use the correctly. Just remember using a plugin some time back and it was to change because of something amazon was not happy about when it came to reviews.

        Or I am just getting old and don’t remember right.
        Ron Killian recently posted…The Blame Game – Your Talking NonsenseMy Profile

  • Profile photo of Shamsudeen Adeshokan Profile

    Hi Richard,

    Honestly, you’ve provide very practical useful info on how to make the most out of affiliate amazon niche site.

    I sign up with amazon affiliate program some years ago, but never up till now make anything meaningful progress with it.

    This post is full of many tips and useful advice…I have bookmarked it and will regularly get back to it when I finally wants to get started with setting up my niche site.

    Thanks for sharing.
    Shamsudeen Adeshokan recently posted…How to Make Money With a Blog – Turning Attention to MoneyMy Profile

  • Profile photo of Jessica Lucas Profile

    Hello Richard,

    This is very comprehensive post. I enjoyed reading it a lot and took lots of notes to refer to when needed.

    You successfully wrote a really great resource here and will help many people interested in building passive income earning Amazon affiliate sites. With all that is needed already written here, who won’t be, right? :)

    Thanks for sharing this for free.

  • Profile photo of Yavan Kumar Profile

    Hello Richard,

    This case study is really amazing and helpful for making money online via amazon affiliation program.

    I signed up for Amazon Affiliate program few months back but I am not so much interested in that. But after reading this case study, I found that this will be very interesting and amazing way to make money with Amazon.

    Thanks for sharing this case study with us :)
    Yavan Kumar recently posted…How to choose a WordPress ThemeMy Profile

  • Profile photo of Richard Martin Profile

    Hi Yavan. Glad I have perked up your interest in the AA program. Go for it and give it another go :-)
    Richard Martin recently posted…Public Case Study: Starting An Amazon Affiliate Niche SiteMy Profile

  • Profile photo of Nikhil Kumar Saini Profile

    One of the bes articles that I ever read. A complete guide to start own amazon store. You got my wow feeling. Apparently, a question arose in my mind. Can you get me a link of your blog post that is containing the complete procedure to set up affiliate for a blog having the niche – Blogging. I am very confused and searching the ways of making money through my blog. If you want then I could mention my blog link over here.
    Nikhil Kumar Saini recently posted…An Exclusive Seo Video tutorial for Beginners to Gain TrafficMy Profile

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