Effective SEO copy is more than just the requisite percentage of carefully chosen keywords. The keywords boost the search engine rankings, but that is all they do.
To actually get the people who find the site to read it and make the leap to purchase, join or sign up for something, a website needs interesting and informative content.
To create compelling content that ranks well, it is important to understand the basics of great SEO copywriting.
How Copy Functions
To the search engines the content on the page is just a bunch of words. Without making this too complex, the engines analyse the words in an attempt to determine what each page is about…