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How To Produce Killer Content and Flirt with the Big Boys

Profile photo of redtiger Submitted by redtiger August 27, 2016

 

Flirt

In the early days of the Internet you could sell products and make money if you knew how to put an advertisement together. Marketers made money by simply advertising their products on a website.Now the rules have changed.

To have any success online marketers now have to know more than just how to market through advertising. You must know how to win friends and influence people. You must know how to write and how to connect with people.

There is no more room for excuses. You have to do both or you fail. Period.

In the new Internet marketing you have to make things happen – every day, all the time. If you advertise and then sit back and do nothing life will return the favor by giving you nothing. On the other hand, if you act you will determine what happens to you. You have to take the first step – and the last and everyone in between.

You have to plan

The first step starts where everything else starts. In the mind. You have to adopt the right mindset – a mindset of taking action and doing whatever it takes.

What comes next? Most marketers choose to set up a blog and fill it with content. Competition in cyberspace is tough and therefore it is necessary to know that the rule of the jungle applies: survival of the fittest.

Your content has to be the fittest. It has to be strong enough to attract readers. It has to be amazing.

Most of all it has to touch emotions because people are emotional beings. They get angry and frustrated. They also get happy and thankful. Your main task is to trigger positive emotions with what you write. You want them to know that your advice is amazing and that you are amazing.

The best way to do that is to help people. In a nutshell, good content is helpful content that will trigger a thank you response in their emotions. When you help someone you have made a friend.

How can you help?

You help by playing doctor. You have to sooth away pains.

As marketers we all struggle with certain aspects of our marketing. It is your job to find the pain points of other marketers and solve their problems. Finding pain points can sometimes be a research project in itself if you do not know how but a keen eye and an open ear help a lot. Go to forums on Internet marketing and see what questions they ask there. Go to Facebook groups and look at the questions there. You will soon enough find questions on how to to this and how to do that. Research those topics and turn a pain point into an epic blog post.

The question that comes to mind now is how do I create this amazing content?

The answer is really ridiculously simple. How do you do anything? Let me rephrase that. How do you do anything successfully? You work out exactly what it is you want to achieve and then you plan step by step how to get there. You plan. You work according to a plan.

Your plan should clearly state

* The topic of your post.

* A short description of the content.

* Some keywords.

* and the offer that you want to promote through your article, if any.

Then research your topic well. How do you do that?

By going to the sites of the experts. See what they write about. Go from site to site and copy the articles you find helpful and save them in a document. Understand what they say. This will be your source of reference when you start writing.

Understand your audience

Before you jump into creating your post keep in mind that the biggest force driving human action is emotion.

How does emotion enter the picture?

communication

In order to communicate three elements have to be present. You need:

* a sender

* a message

* a receiver (or receivers).

As the content producer you are the sender and your blog visitors are the receivers.

You create a blog post by typing symbols – called letters – on a keyboard.

In order to turn the symbols into a message with meaning the receiver must read the letters one by one and blend them together into words and sentences. Of course this happens at lightning-speed in the mind unless you have really bad readers.

Once the message has been conveyed and understood what happens?

The receiver filters the message through his or her perceptions formed through education and experience and that is where emotions come into play. To use an example: If you write that the sky is green you will probably cause the reader to feel irritated or angry for wasting his time. His perception tells him it is not true.

In the same way your message can cause happiness, sadness, or excitement to name just some.

The point is: emotion comes into play in the communication process and people act on emotion. Therefore your aim should be to stir a positive emotion such as excitement or at least satisfaction with your content. You want to win friends and influence people.

Writing your post

Armed with your research material, you start writing.

Make sure your message is clear and true and your writing is free of mistakes. Your reader is doing you a favor to read it. Do not make your content hard to read or understand. You will touch the wrong nerve and that is very bad for business.

Give value. Tell your readers something valuable they do not know and help them in the process. If you have done your research well you will have found some great golden nuggets to share.

At school we learned to write essays with a title, an introduction, a body and an ending. For blog articles the roadmap is very much the same except that we also need a call to action and a picture or two.

There are some basic rules to writing well.

The headline

capture

Keep in mind that you have to capture   your readers’ attention. This you do through your headline.

A good headline has to:

* carry a promise. Promises get read.

* contain your main keyword to make it easier for the search engines to find your content.

* include adjectives, such as “amazing” or “unbeatable” to give your promise that much more impact and make it speak to emotion.

If your article is on traffic generation and your keyword is traffic then your headline should not be “Traffic generation”. It should be something like: “Proven methods to drive insanely large streams of traffic to your content”.


Why do you write a headline?

You give your article a headline for one reason: to capture attention.

If your headline does not do this, delete it and write another one.


The Introduction

Here it is important to use an image if you do not use one at the very top of the page under the headline. Not only does it make your writing look attractive but a picture paints a thousand words. The human brain is wired to think in images. It also reads images a lot faster than it does text. You dream in images, not in text. Images are your friends; use them freely.

They also help you reach the emotions of you reader quicker. An interesting Image can be a good eye-catcher .

The introduction should build on the headline.

You use your introduction to create interest. Here you can play with the language to bond with the reader. The introduction also builds on the promise that you created in the headline. You do not deliver on that promise yet, but you play with it in a way that creates a bond between you and the reader. You can explain why the receiving the information in the article could be life-changing for your reader. You can tell him or her that you have also struggled with the same problem but that you have found the solution and you are about to share it with them. You move closer to your reader emotionally. You want to stir curiosity. That you do in your introduction.

When you write an introduction that should radiate the same sort enthusiasm that you have painted into your headline. It should set a tone of excitement and vibrancy.


Why do you write an introduction?

Not to explain the pros and cons of your product. Introductions are more about creating common ground between you and the reader than it is about selling. It is the ideal opportunity to start building trust.


Follow your introduction with your first subheading.

Subheadings are a good place to include keywords to be friendly to the search engines. Don’t just write a subheading. Put some thinking into it. It should be something that blends into your article and serve as a hint for the reader about what is to follow. It is easy to try and find something witty and use that as a subheading, but it is not recommended. A subheading should be a change-over from one idea to another. Subheadings also serve the purpose of breaking up the content so that you don’t just present rows and rows of text to your readers.


Why do you write subheadings?

We write them not only to break up the text but also because a subheading is beneficial as far as SEO is concerned. It gives your article structure as it is a clear transition point from one thought to another.


The Body

That brings us to the body – the main part of the article.

facial expressions

Spread images throughout your body text. Images of people with interesting facial expressions are especially powerful as facial expression is a non-verbal aspect of communication.

 Use your research material to identify the main ideas that you want to include and then write about those ideas in your own words and style. The temptation may be there simply to rewrite but you have to think like a writer. Build your own material around the ideas and facts that you have identified and write from the heart and in your own words.

Do not try simply to teach, try to connect. “Do you struggle with driving traffic as I did in the beginning? It is really heartbreaking isn’t it? Well I have some great advice.”

Emotion connects to emotion and you help the reader to live your content rather then read it.

You should have calls to action, spread throughout your article. When people are excited about what you tell them give them the opportunity to act immediately.

Great content deserves great endings. Don’t just end abruptly. Find a way to end an article in such a way that it rounds off what you have said. It must have the effect of causing the reader to nod and say, yes that is very true. I must try that. You want him of her to reflect on it for just a moment.

Place a call to action in the conclusion as well.

Once you have finished writing make very sure to read the article again and correct any mistakes. Then save your article and let it sit for two days before you read it through very carefully again. Only publish when you are very certain that the article is clean.

Marketing your content

Start your marketing campaign by flirting with the influencers.

Who are the influencers?

They are the people who have made a name for themselves in your niche. Influencers are usually great content writers and outstanding marketers and they are easy to find through a simple Google search.

What to you need from them?

They get the traffic that you want. They have the list you need. They have the knowledge you need.

A lot of people visit their websites and if your link is on there some of them will click on it and visit you. If they like your content they will optin and your list grows.

Leave comments on their sites and then visit their visitors and comment there as well.

Do not submit a post and ask them to consider it as a guest post. When you do that you ask a favor with nothing to give in return.  We all know that a friend in need is a bit of a pest. If they are in need today they will probably still be in need tomorrow and they like to make their problems yours. We do not want to be seen as someone like that. First establish yourself in the industry by getting your own followers then you can negotiate from a position of strength.

Connecting with influencers is however not the beginning and end of marketing. Marketing online is a long process of getting others to like and promote your content. Of course you will have to do your bit as well. Learn how to promote to different social media and make friends there. Promote your own content as well as others on these sites.

Move your content off your site and onto places where others will see it such as social networking sites. You want it on as many places as you can get it. You want to talk to as many people as you can reach.

You may feel like you are fishing for traffic with a line but as you do this day after day you are actually creating your traffic catching net. Work with a plan. Create great content, promote it and let others promote it. That is what list building is.

As a marketer creating your list is the warm-up exercise. Once you have a good solid list, the work really begins. But that is a story for another day …

 


This post was originally published in http://www.ipromagic.com/produce-killer-content-flirt-big-boys-prosper/ by redtiger

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Profile photo of redtiger
Journalist for 35 years, including writing on the net for about ten. Journalism lecturer for five years.

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94 Responses to “How To Produce Killer Content and Flirt with the Big Boys” Leave a reply ›

  • Profile photo of Joseph Profile

    Hi redtiger!

    I can’t add more than what other commenters here have added, except to say great post.

    I have added you to my follower list here on kingged. I look forward to more of your posts.

  • Profile photo of Hannah Edia Profile

    Great post!

    In the sea of content, writing killer content is the way to go, but even better if you write for your audience using words they resonate with and addressing issues that they are eager to read about.

    Now that’s writing for people and search engines!
    Hannah Edia recently posted…The Ultimate List of Pros and Cons of Successful FreelancingMy Profile

    • Profile photo of redtiger Profile

      Hi Hannah

      Yes, I can’t agree with you more. Write for your audience and for the search engines.

      Creating content for a human audience means weaving excitement and emotion into your work. Make the words come alive. Create mental images that puts the reader inside the world you are creating.

      Yet, keep your feet on the ground. Be practical while being creative. You need down to earth stuff like keywords to leave breadcrumbs for the search engines to follow.

      Good point. Show your talent to the real world and the cyber world at the same time.
      redtiger recently posted…Mini Map to Online SuccessMy Profile

  • Profile photo of Adam D. Mason Profile

    Hello Redtiger,

    Thank you for the great content. I am in awe of all the golden nuggets you have provided here for us.
    The one thing that I have discovered while creating content is that I needed to remove the writing habits I learned in school to actually reach my audience.
    This insight came from an email marketing mentor I have relied on for the past couple of years. He told me I needed to read the book
    “If you can talk, you can write” by Joel Saltzman.
    It’s an old book but the idea is extremely relevant to our business.

    Again, great post, I look forward to more from you.
    Adam D. Mason recently posted…Applying The 80/20 Rule To Your Home BusinessMy Profile

    • Profile photo of redtiger Profile

      Hi Adam

      I am glad you found some golden nuggets in the post.

      You mention something very important: adapt your writing to fit not only the audience you want to reach but also the aim you want to achieve.

      I certainly found that writing news and writing blog posts are not the same thing.

      Yet writing is not difficult and the book title you mention is very relevant. I am a great believer that If you can talk using your voice, then you can talk using a keyboard.

      Thank you for a great comment.
      redtiger recently posted…Mini Map to Online SuccessMy Profile

  • Profile photo of David Profile

    It’s a good tutorial, and I certainly agree that any message carries both information and emotion. It’s important to convey both so that they work well together.

    So…what’s with the squirrel?
    David recently posted…Top 10 most common business grammar errorsMy Profile

  • Profile photo of Omar Saady Profile

    Hello

    Thanks for sharing this well organized and details information.

    To producing killer content for your blog, you must put your visitors needs and wants first as well as deliver the fact not the hype. People always look for honesty and transparency.

    All my best regards,
    Omar
    Omar Saady recently posted…Here`s How to Get Advantages of Online Writing JobsMy Profile

    • Profile photo of redtiger Profile

      Hi Omar

      You touch on something very important – the needs of your visitors. Good relationships often depend on your ability to solve problems for others.

      Why build relationships? – because if you read the posts of the most successful Internet marketers you will find that almost all of them regard relationships as the one aspect of online marketing that contributed most to their success.

      It is good to write well and it is good to have a stunning product. However if you want to sell, you need customers who trust you. Building relationships through helping people is a great way to earn that trust.
      redtiger recently posted…The 11 Proven Steps to Online SuccessMy Profile

  • Profile photo of Bill Achola Profile

    Great article Redtiger, I totally agree with you, influencer marketing if done well can really amplify your business to the next level.

    Personally, I use influencer marketing and its working great.

    Cheers
    Bill

  • Profile photo of Krystsina Profile

    Awesome article! So much of useful information, so many details! I will definitely use it in my strategy, especially the tips about headlines as I always suffer with them :)
    Krystsina recently posted…Amazing New Halloween Invoice TemplatesMy Profile

    • Profile photo of redtiger Profile

      Hi Krystsina

      Glad you have enjoyed the article.

      As far as the headlines are concerned, here are two additional tips to help your headlines get more attention – when it is possible to use them of course.

      1. Use a number in your headline. The people who know says an odd number works better than an even number.

      2. Always test your headlines with a headline analyzer. You will find a free one at http://coschedule.com/headline-analyzer .

      I went there and played a bit with the headline of the post mentioned in your comment.

      As it stands “Amazing New Halloween Invoice Templates” it scored 51.

      I then tried “21 Amazing And Attractive Halloween Invoice Templates”. The second headline scored 71.

      Thanks for your comment and enjoy writing.
      redtiger recently posted…The 11 Proven Steps to Online SuccessMy Profile

  • Profile photo of John A Karnish Profile

    Hi Redtiger,

    Loved this post. You give some very practical points for creating great content. I especially liked the point you made on creating an emotional response from the reader.

    We are emotional beings and if someone can relate to your writing on an emotional level, they are much more likely to be engaged with it.

    Thanks for sharing my friend!

    Take care,

    John

    • Profile photo of redtiger Profile

      Hi John

      Glad you have enjoyed the post.

      Yep, I believe emotion is the one golden thread that keeps a human being together.

      Even when you are eating talking, working or thinking you feel. You cannot escape emotion – it stays with you because it is who you are.

      If you can channel your emotions towards a positive outcome you have grown as a human being.

      Great comment. Thanks.

  • Profile photo of Mark Profile

    Great post redtiger

    My take home from what you wrote is the need to consider what my audience really need and take care and attention to deliver quality content that is both easy to read as well as provide something valuable.

    I also think you are spot on with recognising that our content needs to be experiential in that we are relating with our audience.

    Many thanks

    • Profile photo of redtiger Profile

      Hi Mark

      Thanks for highlighting the fact that content should be centered on what the audience need. It is so easy to fall into the trap of trying to create good content and forgetting that you are not trying to win the prize for best writer, you are trying to solve a pain point for your reader.

      I like the word experiencial. How do you experience? Through your emotions. Connect to a reader’s emotions and your message will ring loud and clear.

      Great comment. Take care.

  • Profile photo of Heather Schroeder Profile

    Hello,

    Online writing is one of the hardest paths to break in to. Your article gives great advice that all online content creators should follow. The content must reach the target audience by creating an environment the audience can relate to.

    Also important is to have an eye-catching title and subheading (or what I call a tag line). When sharing content on social media, especially Twitter, creating an eye-catching title is even more important because of the limited space.

    All content providers, be it corporations or individuals, do whatever it takes to get the target audience to read their articles. Keep a right mindset and amazing things can happen.

    Great read!

    Thanks,
    Heather Schroeder
    President, OTHOSIS* Tutoring Services
    Heather Schroeder recently posted…Why Simple Isn’t EasyMy Profile

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