This is a question on the minds of most bloggers but the truth is both have their pro’s and cons. According to Jupiter Research 81% of users find their desired destination by using a search engine and organic searches are almost ten times more likely to be clicked on than paid searches. However PPC and PPV is targeted to a specific audience and has a higher conversion rate.
The only problem with SEO is it could take forever to rank high enough to get noticed. While page one can generate a huge amount of traffic, being on page two will make that traffic fall off significantly. Google may be experts on their own algorythms but even they can’t tell you how long it will take for you to get to page one of their search engine.
Paid advertising on the other hand produces immediate measurable results. With a PPC campaign you can be on the first page for a multitude of targeted terms within a day. PPC also allows you to measure your results in real time instead of waiting weeks or even months for SEO to provide measurable data.
But for long term growth and branding SEO has proven to be 94% more effective than PPC. What this means is, If you want to test a new element or product on your website PPC will immediately drive the neccessary traffic for measurable results, whereas depending on SEO to accomplish this would take time to rank high for a lot of your keywords.
The problem most bloggers experience is competition for their chosen keywords is feirce and normally dominated by the top leaders in thier space. Trying to outrank the Niel Patel’s and Jeff Grodin’s through your SEO efforts alone will probaly require a significant amount of resources. Sure you could attempt to develope a better strategy than they use, but with the experience and resources their SEO’s posses it may be close to impossible to achieve the same results.
So for the short-term,and to help get an edge over your competition PPC is generally your best bet, the minute your ad runs, it delivers results. So if your goal is short-term conversions, testing, and/or product sales? PPC is definitely the way to go. However, If you are interested in building a lot of traffic over time and establishing trust with your visitors? A solid SEO strategy should always be your goal.
In my opinion, PPC versus SEO is not an either or issue, you should be using both methods in your overall startegy to increase your brand, ranking and traffic.
What Do You Think?