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Online Retailer Boticca Using Customer Instagram Photos On Homepage & Product Pages

Profile photo of Ann [Moderator] Submitted by Ann [Moderator] June 4, 2013 Website : marketingland.com

With the help of social photo crowdsourcing solution Olapic, the fashion website Boticca.com has started using customer photos on their homepage and adding the photos to product pages, as well. Launched last week, the website’s new photo Gallery feature will showcase Instagram and regular photos taken by customers wearing Bottica’s jewelry and accessory items.

According to the company’s announcement, Boticca’s founders Avid Larizadeh and Kiyan Foroughi realized that “street style” content was impacting a large portion of sales on the website…

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2 Responses to “Online Retailer Boticca Using Customer Instagram Photos On Homepage & Product Pages” Leave a reply ›

  • Profile photo of Sunday William Profile

    Boticca’s strategy is impressive and could lead to instant revolution of how online marketing for vendors would become. The “street style” concept is really worth considering and I have no doubt that many competitors will adopt this concept for its success!

  • Profile photo of Ann [Moderator] Profile

    This is perhaps another form of reaching out to customers. It could be the next evolving strategy that are being employed by most online marketers ! I am seeing Boticca as a trail blazer in this street style marketing approach!

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