And we’re LIVE!
Back in June, I revealed a high-search volume / low-competition keyword that I discovered during keyword research that looked very promising to build a site for: food trucks for sale. After some digging, I soon realized that not only were there no major players tackling this niche, but there were no major sites helping food truck owners in general too – nothing reliable to help someone get started with their own food truck, and nothing spectacular to help those who already owned and operated one.
That’s when I decided to think beyond food trucks for sale and instead develop an entire resource dedicated to helping food truck business owners.
Before pressing forward, however, I had to validate my idea.
Well, I did mention the idea here on the blog and the response from the SPI audience was overwhelmingly positive, but that doesn’t really count as true validation since you’re not really a part of that target audience. The best thing to do would be to ask real food truck owners and operators for their opinion, so that’s exactly what I did.