Yes, I know the title of this post sounds harsh. But to be honest with you, that is my conclusion now that I have seen this. It’s solid proof that the right keyword rich domain name will out-rank a hyphenated domain name in the search results every time.
silktide did an SEO challenge where they used 3 different domain names and web sites and saw if nonsensical content or real keyword rich content would rank better. They used three different domain names:
– frictionlessowls.com – site had content rich with relevant keywords.
– www.frictionlessowls.co.uk – site had a few pages of unique content.
– frictionless-owls.com – site with machine-generated nonsensical content.