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Netpeak Blog 2.0: We’ve changed everything, and here’s why

Profile photo of Helen Black Submitted by Helen Black November 28, 2016

We’ve had two technical tasks, seventy five corrections, five sheets of different layouts, several months for realization, and a whole galaxy of multi-colored ideas, concepts, notions, plans….and also a designer, a layout editor, a software developer, a desire to make it cool and…me.

Not that we needed all that to restart the blog, but once you get locked into a serious wrongdoing, the tendency is to push it as far as you can. The only thing that worried me was the new engine. There is nothing in the world more helpless and irresponsible and depraved that a completely new blog engine, and I knew we’d get into that rotten stuff pretty soon.

But, talking seriously, hello you. My name is Andrew Chumachenko, I am CMO at Netpeak, and I have also usurped positions of Creative Director and Redesign Head.

Moreover, in the end of the previous year we have made a strict decision to do something with our blog. The audience of our readers, the amount of email newsletter subscribers, the content quality and quantity have been growing, and our blog with the design that has already been considered outdated in a previous century, with a plenty of clumsy plugins, modifications, kludges and the integration with the site and inside project management system that is one foot in the grave, to put it mildly, are not getting better all by itself.

At Netpeak, we have never learned to do something half-heartedly, so to help you assess the scale, let me show you some original numbers:

  1. The global blog transformation concept has been prepared on the 1st of September, 20015 (it has been further developed afterwards, but that was the starting point of the beginning of works, and I am very happy that we have done it in less than a year.)
  2. The first software developer started to work on the task in October, but he has been transferred to another project without having time to actually do something. The second software developer started to work from scratch in May, 2016.
  3. The technical task on the blog transformation for a software developer consists of 36 pages printed in Arial, 11-point font size. The designer’s technical task is only 26 pages long.

.

While you are trying to digest this mad volume of data—watch the video about how our old blog used to work. We have filmed it specially for this post:

https://ok.ru/video/22180270513

So, I guess the reason we have started all that is pretty clear. We have 40 thousands of unique visitors per month and it is time high time for us to stop to torture them.

I won’t write about how and what we have realized—it is a topic for a separate post (that I will hardly write.) Therefore, I will just tell you what’s new waiting for you, my dear reader, in the new Netpeak blog.

Transfer to the new domains

Until today, Netpeak blogs have been not only be managed independently in three languages (Russian, English and Bulgarian), but they were partly taking into account the regions they have been presented in (each blog on its own regional domain)—in the United States, Canada, United Kingdom, Israel, Turkey, Bulgaria, Russia, Moldova and Ukraine. We decided to get away from regional division and focus on the lingual one. So now there is three Netpeak blogs only: the Russian-language, Bulgarian-language and English-language one.

New homepage

As you have probably noticed, we have completely revised the mechanism of posts output at the main page of the blog. Just like before, the post block contains a lot of information that can influence your decision—to read or not to read. The image, title, date of publication, author, category, number of views, comments and social interactions (the sum of like the post received.) From the new features, we have added the information about the time needed to be spent on reading the material and we have also changed the publication data output. We have previously indicated it in absolute numbers (for example: “1.08.2016”), but now it is pointed out in more comfortable relative ones (for example: “for years ago”.)

Personal Cabinet

Sidebar and top posts lists

For sure, we got rid of the sidebar. Post rates calculated by views/comments/likes that are popular among our readers have not gone anywhere, they have just moved to a more distanced block on the second homepage screen.

 

Posts' categories

Favorite posts

I will tell you everything about a personal cabinet a little bit later, so here I want to note that now there is a possibility to add post to favorites anywhere (at the main page, in the search or within a post itself) and then go back to it later with a cup of coffee or a bit of free time. Can you see such a star over there? That’s it.

Attached post

Starting from now, you will never ever miss a truly interesting article—it will be chosen by our editor and attached just to the first screen of the main page. This block will be updated in accordance with the speed of topicality loss of a particular article.

Focus divisions

Don’t forget that the blog itself is in the end a corporate online media of internet marketing agency Netpeak. We have output SEO and PPC categories at the main page because our agency focuses on the provision of these services and has an impressive 10-year expertise within the field.

Video

We are launching a regular updating of our youtube channel with short videos within the field of websites search promotion, paid traffic, mobile promotion and internet marketing in general.

Publications

Describing things that you see at the moment is a stupid thing—that’s is why I won’t really concentrate on this part. I think it is obvious that typographics in general became a lot more attractive. Moreover, we have revised the quotes block that are now possible to tweet in one click, and we have added a pretty awesome option for our authors and readers—connecting the post that you want to address to in the text, directly to the text. Also, we have finally upgraded the layout for maximum usability of those, who read our blog on mobile devices.

Registration

A long time ago in our old-old blog we’ve had an installed Disqus commentaries system. Our new blog has got its own system connected with the user’s profile. So to say yes, now it is possible to authorize in our blog using accounts on popular social media, complete it with information about oneself and point out some personal interests, etc. Just like before, you can read it for free, without registration and SMS. We somehow managed to transfer comments and their authors from our old blog to the new one, so that our readers and newsletter subscribers that have already had comments on the blog—surprise! Dear Sirs and Madams, you are already registered. The letter with blog access data is already in your mailbox.

Karma

But that is even more than that. We have also implemented a popular and not so new “karma” term into the user’s system. We have a separate page with the information about it on the blog, but I will shortly tell you about it. For each useful action you will get a plus to your karma rate. As your karma grows, you will receive bonuses from us. But there are also several limitations. For example: with karma from 0 to 99 you cannot put a +/- mark to other commentators. So, as my cat says, “Go get it first.”

Karma

Sending material

Do you want your material to be published? Do you want to get more karma or tell all something interesting to all our readers? It has now become even more simple than before (as you remember it on our old blog).There is a handy link that will send you to a special page with the information and contacts of the editorial head. We don’t have any sandpits and democracy—only the head of editorial decides whether your article will be posted on the blog. No paid permission is provided, so don’t waste your time and efforts writing us messages with such proposals.

Profile

Having talked about the registration and karma, it is stupid not to point out a personal account of a registered blog user. Aside from the standard “visit card” with a photo and description, you also have an access to several more tabs: the ability to manage subscriptions to our various newsletters (it is easy to subscribe or unsubscribe in just one click), follow the reactions on your comments, review posts that you have added to favorites and find out how do people react on your authored posts.

 

Personal cabinet

By the way, no words can describe (and I won’t even try) how much we have actually bothered with making the user’s system unified for three different language blog versions with not displaying Russian language names at the English-language version and vice versa. Therefore, if you want to comment the post on the other language version of the blog, you don’t have to register for the second time, although you will have to fill in your personal information in another language.

***

A small disclaimer in the end. Our blog that has a new engine and new design, dragged a great number of posts and comments posted for during the X years of its work is now in its early beta-version. I kindly ask you not to be afraid in case something is not working the way it should. You are probably not the one who ruined it, it’s just us who have not yet fixed it. You can write in the comments about the bugs and glitches you’ve seen. We will finish it.

Thanks for being with us. Hugs & love. Happy new blog!


This post was originally published in http://netpeak.net/blog/netpeak-blog-2-0-we-ve-changed-everything-and-here-s-why/ by Helen Black

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21 Responses to “Netpeak Blog 2.0: We’ve changed everything, and here’s why” Leave a reply ›

  • Profile photo of Sunday William Profile

    Hi Helen,

    Its cool to note all of the changes that has come to NetPeak. You guys are doing great job with this website and I am sure many of your readers would be pleased to know of the changes that are taking place.

    Its all about the customer and I wish you happy journey in the new blogging structure!

  • Profile photo of Celine Profile

    Hey Helen,

    For every change there is a reason! I guess you must have realized there is need for change so you can serve your audience better.

    I love the fact that you tool time explain in details all the features of the new blog. Many will get new blog ideas from your post for their own set up.

    It is really interesting to know you have NetPeak in three languages!

    • Profile photo of Helen Black Profile

      Hello Celine,

      For sure, the time goes forward and so do the technologies, so we have no variants but to update everything we work with. Nowadays, a good well-thought update can play a decisive role in the overall company’s development.

      For sure, we have been previously thinking about changing the way we run our blog, the design, categorization, user profile and make it easier for our readers to receive and share new information.

      The key impression has been produced by the postive dynamics of traffic growth and increased activity of our readers. That is why we have found this post to be worth sharing and discussing.

  • Profile photo of Black Profile

    Hi Helen,

    Congratulations for the new changes you have implemented on NetPeak 2.0. Its all about providing better customer service. Right?

    The new design has increased performance and user experience. Perhaps, this should be what really matters with any change done on blog!

    • Profile photo of Helen Black Profile

      Hello Black,

      Thank you so much for the feedback! Netpeak 2.0 is our new blog – we have updated everything from posts deisgn to personal accounts and bonus system to make it easier to receive and share information.

      Now we see that our readers are reading more posts and are more likely to shar ethem as they can see the main topic and soltuons we propose for a particular problem.

      Moreover, users are now more engaged in commenting, posting their own articles and communicating with marketing experts that seriously increased Netpeak’s brand awareness.

      We decided to share our experience with other marketers because we see the results and are ready to tell more about how we have gained them.

  • Profile photo of Carl Profile

    Its good to know of the changes that have occurred in NetPeak Blog 2.0 Many readers will get ideas on what changes to implement for effective user experience as well.

    You took real pain and time to explain every stage in the process. It is very helpful to the reader and I am sure many would find the details very actionable for making similar changes.

    • Profile photo of Helen Black Profile

      Hello Carl,

      I believe that the serious traffic growth that we have faced after the blog upgrade is a good evidence that our readers liked the new design. Moreover, we are constantly working on a great number of additional improvements that have been proposed by our readers and specialists of the agency.

      It was a long time that we have been working on the new site, but in the end it is essential to move forward and provide updates. For sure, content is a king, but it has to be supported by good design, user friendly support system and well-developed bonus system.

      We tried ot include as many updates as possible, and we are still working on the development of our blog every day.

  • Profile photo of Amit Sharan Profile

    Hi Helen,

    Its so lovely to learn of the changes you have made with NetPeak blog. They are welcoming!

    I have learned new things from this post and I should adopt the steps to make similar changes for improved performance of my blog!

    • Profile photo of Helen Black Profile

      Hello Amit,

      Thanks for the feedback!

      I hope that our experience and successful outcome of new blog design implementation will be a good example for other internet marketing specialsits, who are thinking about updating their blog or creating a new one.

      In case you will have any further questions on the topic – feel free to ask, I will be pleased to share information with you.

  • Profile photo of Sarah John Profile

    Hey Helen,

    I just accessed the new look NetPeak blog. I want to say that what I have seen so far is amazing. The ease of navigation, the simplicity of design and the rich content makes it a must read blog for online business solution.

    Surely, many seeking design and architectural ideas for their websites will find the changes made here very useful!

    • Profile photo of Helen Black Profile

      Hello Sarah,

      Thank you for looking through new Netpeak blog and sharing your feedback!

      We tried our best to make it as optimized as possible. I guess, this is the main reason our traffic rates have gone so high.

      We are still working with the updates that our readers send us, so I hope that we will have the opportunity to share this information with you as well, or you can see everything here: netpeak.net/blog

  • Profile photo of steven Profile

    Hi Helen,

    Thanks for sharing with us what you have changed in your blog and why you did what you did. At least, every reader has idea of what entails blog re-design strategy. It would definitely serve as a guide for blog redesign ideas!

    • Profile photo of Helen Black Profile

      Hi Steven,

      Thank you for the comment! It is great to see that you have found some good advice to implement it within your content marketing strategy.

      We decided to share all information about our new blog to show how we did it and how our traffic grew to make it easier for other internet marketers reach their blogging goals.

      In case you will have any further quesitons on the topic – feel free to ask!

  • Profile photo of James Ling Profile

    Hi Helen,

    I guess its now time to blast ahead with making NetPeak productive and profitable in the future. I am sure that the changes that have come to this blog is strategic. The “Karma” term and strategy excites me!

    • Profile photo of Helen Black Profile

      Hi James,

      We are already on the way – 10 years experience, leading positions in the market and a series of valuable rates headed with Netpeak’s name. We already have over 1.5 thousand successful projects in the active and new Netpeak blog has seriously increased traffic and improved sales rates.

      So I can recommend everyone who wants to develop their business to use blog and educate clients – that is how they will become your forever loyal client base.

  • Profile photo of Winford Moore Profile

    Hi Helen,

    Its a good thing that you have shared this informational as well as instructional post. I have been planning to redesign my blog, and I think the ideas shared here are revealing! Thanks for the heads up and I wish you better success with NETPEAK BLOG!

    • Profile photo of Helen Black Profile

      Hello Winford,

      I am so pleased to see you have found useful information to use for your blog redesign! This is what we made this post for.

      In case you will have any further questions on the topic – feel free to ask, I will try to help you with your blog.

  • Profile photo of Paul Profile

    Hi Helen,

    It so interesting to learn of the new changes that now have on the netpeak blog. I guess, they are all for better services? As long as user experience and customer value would increase, I wan to congratulate you for a job well done.

    • Profile photo of Helen Black Profile

      Hi Paul,

      All updates are made for improving service you provide to your readers/users/ customers. In other case, it is a pointless watse of time and efforts.

      Netpeak has more than 10 years experience, and our great achievements within the field of internet marketing inspired our CMO to revise Netpeak blog and share the results of this exciting task.

      As long as our traffic rates have greatly increased after we presented our new blog, we made a detailed overview of all key innovations Netpeak implemented to help other specialists with their blog management.

      I hope you have also found some useful information that will help you in the future.

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