No search marketing campaign can guarantee a 100% purchase rate. Simply put, many visitors just aren’t ready to buy… yet. Marketing automation technology and best practices close that gap, turning every website visitor into a lead to be loved and nurtured.
As marketing best practices have evolved over the years, so has modern marketing automation. Today, consumers make decisions on their own terms and expect marketing messages to be relevant both to their interests and where they are in the buying process. Delivering the wrong message at the wrong time is both annoying and a waste of $$.
The marketing climate has been moving in this direction for many years. From the dawn of radio and television, consumer choice has increased and marketers have been forced to continually refine their messaging tactics.