“Mobile advertising” usually conjures up images of banner ads or maybe native advertising, but a few firms think the future is in the humble text message.
Brands including Ikea, Kellogg, Bloomingdales, Starbucks and TV networks ABC, Fox and CBS have launched marketing outreach programs designed for SMS and MMS. The latter is seen by some as an opportunity for multimedia ads, including video.
In a vote of confidence for the latter, Chicago’s Iris Mobile announced this week that it received $3 million in Series A financing led by Chicago’s Origin Ventures, Illinois Ventures, Hyde Park Angels and OCA Ventures. The funding will help the company expand its product offerings.