If you’ve managed to get your site into the top of the search engine results for the key phrases you’ve targeted, congratulations.
But this is no time to rest on your laurels.
Beyond simply getting your main site to the top of the search engine results, you may want to consider implementing a microsite strategy.
A microsite strategy involves creating additional sites to promote whatever it is that you are selling.
If executed correctly, you can end up having multiple sites that promote your offerings in the top search engine results.
The microsites you create must be very different from your main site and very different from each other. If the content is identical, Google, Yahoo and Bing will discount the value of the microsites[...]