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Matt Cutts States Page Speed Is Not A More Important Ranking Factor On Mobile

Avatar of Riza Submitted by Riza August 23, 2013 Website: www.searchenginejournal.com

Matt Cutts, Google’s head of search spam, stated in a video response that page load speed is not any more important as a ranking factor for mobile searches than it is for desktop searches.

He summed it up by saying:

It is not that in mobile, we apply that [page speed ranking factor] any more or less than desktop search.

Knowing this it is important to keep in mind that while Google’s algorithm may not place more importance on page load speed for mobile searches, the end user certainly does.

Cutts realizes this as well and concluded by saying that Google will continue to look at ways of incorporating page load speed on mobile devices into their algorithm if it makes sense for them to do so.



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    Some marketers are so keen on knowing other ways on how to rank on Google that they forget the most important thing- to please their users.

    Once they’ve accomplished that, which includes checking their site’s speed, they’ll get their customers’ approval. When that happens, Google will notice and rank you up.


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