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    If you work in or around technology, then most likely you’ve heard talk of native advertising. There are people rating against it, some arguing for it, and new rules and regulations coming out about it. So, why […]

    • Hi Marcelo,

      Great article on Native Ads. They work really well, but they are definitely in the child phase right now. I wonder when things will get more strict around native ads.

      However, I totally agree on relevant content with relevant ads, because both advertisers and potential customers / readers benefit from this.

      Your quality score…[Read more]

    • Hey Marcelo,

      As a prominent Snapchat user (austiniuliano) I encounter native ads all day long. Let me just add as a user, native ads work. This is because I enjoy seeing the adds for the same reason the FTC calls them misleading. They blend in and don’t interrupt the flow of what I am doing.

      Small business need to utilize native ads too!…[Read more]

    • Hey Marcelo,
      You have raised an important question about native advertising. Its now a smart way of advertising for a product or service taking into consideration the form and function of the platform on which it it published.

      The future of native advertising is promising as long as it is delivering the needed value to the intended audience.…[Read more]

    • Well, with the controversy surrounding Native Ads handled by the FTC I guess it has allayed the fears of many consumers that ‘Native Advertising’ is not misleading as many of the Traditional Advertising we have in the past.

      For me, whenever, I come across a post labelled “sponsored” or “promoted” content, I see it as an advertisement. This…[Read more]

    • Hmm! An instructive post Marcelo! Yes, Native ad should not be misleading rather, the reader should be made to understand whether what he is reading a sponsored or promoted ad or not.

      Native ad has come to stay and it is not going anywhere too some. It would only undergo revolution.

      Everyone is talking about Native ad because it not…[Read more]

    • Hello Marcelo,

      I don’t think native ads are misleading if they let you know what they are. This way people won’t be deceived. Also, I think it makes for better advertising. I prefer advertising that’s relevant to the publication so I think that they are on the right track.

      Thanks for sharing this with us!

    • I am not too familiar with native ads, but they sound deceiving into generating revenue for the advertiser.

      I agree that ads should be clearly stated as such, unless the ad is an article itself. I have seen big publications like business insider publish these type of sponsored posts but even so, they are known to be sponsored.

      If people are…[Read more]

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