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Luxury Buyers Judge a Package by its Cover [Infographic]

Profile photo of Sunday William Submitted by Sunday William October 19, 2013 Website : www.marketingpilgrim.com

Think about the last thing you bought online. What did it look like when it arrived at your door? Was it in a box built to fit the item exactly? Was it a piece of clothing stuffed into a flexi-envelope? And what did it look like when you opened it? Was there a note? Was it damaged? Most importantly, did the presentation make you want to buy from this company again?

Wrap & Send surveyed shoppers who make more than $75,000 a year and found that package presentation was extremely important.


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Profile photo of Sunday William
I started with a College Degree in Business but I have been an Internet marketer and writer for 10+ years and have written 5,000+ high quality articles in diverse topics. I have also written 20,000+ comments on Kingged.com and 1,000+ blogs and/or websites. I have been working closely with Kingsley, the admin of Kingged.com for 10+ years and have been in the Kingged.com's administrative team since the first day in 2012. I highly recommend Kingged.com's Coaching and Partnership Program.
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Voted by Sunday WilliamVoted by Metz

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2 Responses to “Luxury Buyers Judge a Package by its Cover [Infographic]” Leave a reply ›

  • Profile photo of Sunday William Profile

    Its particular important for marketers to give thought to packaging this holiday. This post is timely and reminds marketers that packaging can go a long way to encourage return buys from marketers. Packaging should be done right and should fit into the mood of the merchandise.

  • Profile photo of Metz Profile

    As a buyer, the appearance of the package really matters, because there might be a defect in an item that I ordered. So a marketer should consider that there will be a time that a buyer will return the item and it should be for free (I think so).

    If you will be charging them something if they will return it, well the reactions will be unpredictable. You might hear some unhealthy words or they will not pay you after all. But yes, you are right that the reasons why it will be returned should be considered.

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