The importance of SEO can’t be under estimated, even in these ever changing times. Whilst the majority of online businesses favour a national campaign, without also running a Local SEO campaign your business could be missing traffic that should otherwise be yours. Does this sound familiar?
Ask yourself the following questions, are you carrying out a Local SEO Campaign? Are you missing traffic?
In this post I will be looking at what you, as an online business owner, may be missing out on by not implementing a Local SEO campaign to run alongside your national one.
Let’s start with an interesting statistic to get the ball rolling;
70% of mobile searchers will call a business DIRECTLY from a search results page [Source: Search Engine Watch]
Put another way, 70% of searchers will find the information they need WITHOUT even needing to visit a website.
Think about that for a minute. Now ask yourself the following question, are they calling you?
If the answer is no it’s most likely because the information provided by Google was localised and the lack of Local SEO optimisation has held you back.