Last week, I had the super painful sheer pleasure of attending Sean McGinnis’s Content Jam presentation about search engine optimization (SEO).
I wasn’t sure what to expect. After all, he and I debate content and SEO quite often (every time we’re together), but I begrudgingly admit I learned several things to apply both to the blog here and our client work.
His topic, “Link Building Techniques that Work!” covered why links are still important, even though content marketing tends to have a longer-term effect.
He talks about offsite optimization, where content fits, the top 72 factors in SEO (it’s surprising to learn what they are), the components of a link, and how not to get links.