When you use Google Analytics to track your blog’s traffic, you may see (not provided) on your list of keyword searches. Simply put, this is Google’s way of encrypting keyword searches in the name of privacy and security.
If you heavily rely on keyword analytics for the content you produce, you may be in a bit of a panic. What was once a quantitative measure to strengthen search engine rankings is now much more qualitative. As a blogger, you want to see every piece of analytics behind every keyword, but in 2013 that’s just no way to do business.
The Web is the only medium where people write for machines instead of people. You get so caught up in keyword density, you may forget actual humans are reading the content.
This Is Good
The first point to understand is this is an improvement for the Web. Adjustments and transitions will take time, but in the end, the general quality of content is about to increase. Imagine if off-Web content was written to fulfill SEO and keyword standards. What would an Ernest Hemingway novel look like if it needed to rank for “great American author” on Google? Hemingway didn’t write for Web crawlers and neither should you.