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Leveraging Editorial, Self-Placed, and Owned Content for Marketing

Avatar of tanya Submitted by tanya August 2, 2013 Website: www.johnfdoherty.com

Marketers produce content. We produce a metric ton of content every day, actually. We’re told to create great content and to keep producing great content.

*cue the parody “Great content is killing me”*

Not only do we produce content on our own sites, we also produce content and put it on other sites (which some deem pretty insane). Let me get this straight – We’re creating high-quality content, that takes up our own creative energy and time, so that someone else can put it on their site. And we’re doing it for a freaking link??

If you’re just doing content for the sake of a link, let me say that you’re doing it wrong. Yes, I’ve worked in SEO for a while now. Yes, I know the value of a link. Yes, I can put the monetary value on a link, and I have. Yes, I still think about links first when I scan a piece of content.



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    What if they want mediocrity? What if they only want links as an outcome of their efforts for creating amazing content? :) But of course, you are right. It would be a waste of energy and skill if it’s just all about links.


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