Sometime in January, Google quietly rolled out a change that I believe could revolutionize organic search. Currently, the impact is limited, and it may take months or years for the full effect to be felt, but the underlying shift is fundamental to the future of the Knowledge Graph and the delicate symbiosis between Google and webmasters.
Answer box 1.0
Let’s start at the beginning. I’ve written a lot about the current generation of answer boxes (sometimes called “direct answers” or “one-box answers”). These display quick answers to what are usually concrete questions. For example, if I want to know when the Willis Tower here in Chicago is open, I can search for [Willis tower hours] and get: