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KLM Becomes First Airline To Take Payments Via Twitter

Profile photo of Flor May Submitted by Flor May February 15, 2014 Website : marketingland.com

Today KLM Royal Dutch Airlines announced that its social media followers could pay for tickets and other services via Twitter. It’s not quite the same as using Twitter to accept payments or using a stored credit card on Twitter (like iTunes). However it points toward much more commerce happening on the social site.

The airline said that it was responding to user requests in developing the system. The way that it works is that “KLM sends a link to the customer in a private message on Facebook or Twitter.” The customer then selects a payment method from a list and completes the transaction on a KLM page, rather than Twitter or Facebook.

Separately Twitter has teamed up with payments platform Stripe to enable transactions to happen directly on Twitter. this relationship hasn’t been formally announced but several tech-news outlets have reported on it.


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