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Is your Hashtag Helping You Gain Followers? Hashtag Analytics 101: Followers

Profile photo of Katie Meyer Submitted by Katie Meyer March 14, 2016

hashtags-everywhere

What do your followers have to do with hashtags? Comparing a hashtag’s mentions and most engaged users to your followers can help you gauge the success of a hashtag after you’ve used it (or created it).

How can you compare your hashtag’s performance against follower growth in real-time? And what should you do with that information once you have it?

Definition: Followers

Followers refers to the number of users who follow your account. As you probably already know. Hashbabble, a new hashtag tracking tool, compares your Instagram followers against metrics for any hashtag you search.

Followers is shown in the graph below in light purple, alongside a hashtag’s total mentions and mentions per minute.

hashbabble_live-hashtag-analytics_followers-toronto

The number of followers is shown in the y axis for the last 50 hashtag mentions. To isolate followers, click mentions per minute and total mentions in the graph legend on Hashbabble to deselect them. You can then watch your follower growth in realtime, while the page updates the hashtag’s most engaged users and recent posts.

hashbabble_live-hashtag-analytics_followers-toronto-isolated

By hovering over the follower slope graph line, above in light purple, you can further isolate data points to see exact follower numbers at specific times.

The above shows a flatlining follower count for the logged in user; the hashtag’s mentions aren’t translating into an uptick in followers. Hopefully, you can watch your following grow after creating a hashtag for your brand or choosing the right one for a post.

Tracking Your Progress

With the follower tool, Hashbabble users can see how mentions of the hashtag impacts their follower growth. The comparison is particularly helpful to users who have created hashtags: for events (#mytalk2016) or as brand initiatives (#tagmybrand).

hashbabble_twitter

Is your hashtag helping you gain followers? Which Instagram post with the hashtag led to the biggest jump in your total followers? By tracking followers and hashtag mentions at the same time, you can measure your initiatives and hone your strategy.

Happy #Hashtagging!

Each post in our Hashtag Analytics 101 guide breaks down a different hashtag metric to help you improve your social strategy. 

crowdbabble_social-media-analytics-how-to-track-measure_facebook-IMPRESSIONS-1


This post was originally published in http://www.crowdbabble.com/blog/hashtag-analytics-101-followers/ by Katie Meyer

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7 Responses to “ Is your Hashtag Helping You Gain Followers? Hashtag Analytics 101: Followers” Leave a reply ›

  • Profile photo of Sunday William Profile

    Hi Katie,
    The importance of hashtags cannot be over emphasized for successful social media networking. Instagram is one platform where the #hashtag can successfully translate to online success.

    It would be helpful to track how the #hashtag affect the number(s) of followers. This will help the social marketer to make vital decision.

    I am learning of “Hashbabble” as an analytic tool for tracking #hashtag for the first time. I am impressed with the graph and analytic shared in this post.

    However, I am going to check on this tool to see how it could help me determine real followers on Instagram!
    Sunday William recently posted…Timing is Everything! How Does It Affect Your Email Open Rate?My Profile

    • Profile photo of Katie Meyer Profile

      Thanks for your feedback – comparing followers to hashtag mentions would, indeed, help you see if your campaign is actually paying off. It seems like a metric that a lot of marketers want.

      Hashbabble isn’t available yet, but it’s coming soon. We’re just adding an interactive map now.

      You can get updates about it’s development on Crowdbabble’s blog, or check hashbabble.com in a month or so.

  • Profile photo of jasonchow Profile

    I don’t think #hashtag will help you to gain any followers in direct. But, it is a good way to gather a group of people around a topic.

    For business, #hashtag is way of branding. It let users to share and communicate.

    Anyway, thanks for introducing this new hashtag tracking tool. It would be helpful to track a #hashtag campaign. Cheers! =)

  • Profile photo of Janis Searcey-Griffin Profile

    Katie,

    While your post did introduce a new tool, Hashbabble, that is available for the public to track followers and hashtag mentions, your post appeared to be more sales than educational on hashtags.

    I’m from Nebraska, and I love my beef. Looking for more beef here.

  • Profile photo of Celine Profile

    Hi Katie,
    I want to align my thoughts with @jasonchow . I don’t know if the #hashtag truly helps on gaining direct followers.

    The #hashtag, as I have come to know, is a branding signal and utilizing it on social media means that the marketers are ensuring a steady interactions with their brands.

    Nevertheless, its good to know about how Hashbabble can be employed to track and analyze followers and growth!

    • Profile photo of Katie Meyer Profile

      Hey Celine! I wrote another post on how to use hashtags to target specific audiences, which can help you gain more followers.

      If you use the right combination of hashtags, you can drill down to very niche audiences that are ready to engage with your brand.

      If you look for the Find New Followers post on Crowdbabble’s blog, you can find the Hashtag Pyramid infographic I made to try to explain how to use hashtags to get more followers.

  • Profile photo of Sarah John Profile

    Sure my #hashtag is helping me gain followers as long as I use the right ones and apply them squarely on the right path.

    This is my first time of learning about Hashbabble, and it is revealing to see how users can see how mentions of the hashtag impacts their follower growth.

    For any #hashtag to make impact, it must be content related and easily communicable or shareable!

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