A website developed with responsive Web design (RWD) is going to look good on a tablet. It’s going to flow in the right order, the calls-to-action are going to be big enough to interact with and, even though it may be a little slower, that’s all fine and well, because most people are using their Wi-Fi-connected tablets while relaxing on their couches.
Optimizing a site specifically for tablets, however, has its place, according to a new study/whitepaper from Usablenet. The whitepaper states, “Creating a tablet-specific experience must be more strategic than simply resizing buttons and images — responsive design is a hot topic but not a sure solution. It is a mistake to treat the tablet as a large smartphone or a small desktop computer; the tablet environment must be understood and exploited on its own merits.”