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Is It Really Necessary To Watch The Competition?

Profile photo of Sunday William Submitted by Sunday William May 5, 2016

watch-the-competition

Competition analysis is a recurring term when it comes to keyword research. It simply means studying what your competitors are doing so you can strategically enforce a working solution to improve your brand’s success.

Brands are often advised to analyze the competition so as to make informed decision on their internet marketing strategies. With the best practices and the right tools, competition analysis should be a plus and a success for any business.

In case you don’t know why competition analysis is important, here are two quick reasons to consider:

You Will Determine Who Your Real Competitors Are

You can determine your direct and indirect competitors for a particular keywords. This can be done by taking into account your natural competitors in the same industry and also other businesses bidding or competing with you for specific keywords.

 For instance, if you are to rank for a keyword like “buy antivirus software” your natural competitors would be those selling antivirus software. However, those selling smartphones, mobile apps, and mobile phone bloggers etc. can still compete with you on this term.

So, you should be able to defined and determine who your real competitors so you can strategically apply a marketing system that will help you stay on top and rank high for specific keywords.

You Will Learn From the Competition to Improve Your Conversion

You will need to monitor what your competitors are doing constantly so you can stay ahead or be at par with them. The marketing industry changes frequently and so keeping tabs with the competition will go a long way to establish your relevance in the market place.

You will need to learn from the competition to see what is working and what is not working. Access the major keywords, the landing page design, the style and voice of the content that attracts ranking, increase conversion and appeals to the target audience, etc.

The above two major reason to analyze the competition, however, is it really necessary to watch the competition since success of every online business (to a large extent) depends on the value is offers and the user experience the audience finds appealing?

So, why not just go ahead and run solo marketing without considering the competition?

Is competition analysis really necessary for business success? 


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Profile photo of Sunday William
I started with a College Degree in Business but I have been an Internet marketer and writer for 10+ years and have written 5,000+ high quality articles in diverse topics. I have also written 20,000+ comments on Kingged.com and 1,000+ blogs and/or websites. I have been working closely with Kingsley, the admin of Kingged.com for 10+ years and have been in the Kingged.com's administrative team since the first day in 2012. I highly recommend Kingged.com's Coaching and Partnership Program.

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52 Responses to “ Is It Really Necessary To Watch The Competition?” Leave a reply ›

  • Profile photo of Sarah John Profile

    Hi Sunday,
    Yes, it is necessary to watch the competition. At least, this becomes necessary to learn from whatever they are doing to have an edge in the market place.

    The competition is an important part of the Internet marketing journey.

    Its not surprising that when it comes to keyword research for niche marketing, a good competitive analysis makes all the difference for the keyword that would succeed in a particular niche!

    Its important to watch the competition for successful marketing!

  • Profile photo of Celine Profile

    Hi Sunday,
    It is not good to run a solo marketing without minding what your competitors are doing.

    Competition analysis will, at least, give the marketer vital information on what works and what is not working in the industry.

    There are many forms of competition analysis, and these must be identified and embraced from the beginning to the end.

    However, when monitoring the competition, the best practices should be used and the best tools deployed.

  • Profile photo of Sherman Smith Profile

    Hey Sunday,

    I think it’s wise to see what your competition is doing.

    As a matter of fact, I believe that what we call competitions can also be our collaborators where we can cross promote if our businesses compliment each other.

    Besides, we can acquire information that keeps us all up-to-date with the latest trends, technology, etc..

    I have learned a lot from others using the various online tools and connections I’ve made that help me keep progressing.
    Sherman Smith recently posted…Diversify Your Shares With The Social Warfare WordPress PluginMy Profile

    • Profile photo of Sunday William Profile

      Hi Sherman,
      I agree with you that the competition should not always be seen as our opposites. In fact, they can be our collaborators or partners.

      Therefore, it becomes important to apply the best practices and utilize the right tools when making this analysis.

      Indeed, information from the competition opens up to the latest trends and technology for improved business strategy and conversions respectively!
      Sunday William recently posted…How Soon Do You Deal With Bad Online Reputation?My Profile

  • Profile photo of Barbara George Profile

    Hello Sunday,

    I always enjoy reading your posts :)

    As for watching the competition, I think it’s necessary, yeah.

    Even if just to see what they are doing right that you are not or for research purposes.

    You said it very well that the marketing industry changes frequently and so keeping tabs with the competition will go a long way to establish your relevance in the market place.

    I watch the competition mostly to learn, rather than to spy.
    Barbara George recently posted…7 Things I Can’t Live Without being a MumMy Profile

  • Profile photo of Sunday William Profile

    Hey Barbara,

    Watching the competition to learn rather than to spy is a wise thing to do. We can learn from our competitors to know the ‘good’, ‘bad’, and ‘ugly’.

    Also you mentioned watching for research purposes, this is also very crucial because information gathered will be used to build a better marketing strategy for online success.

    Thanks for your kind words and for joining this conversation! I appreciate it!
    Sunday William recently posted…How Soon Do You Deal With Bad Online Reputation?My Profile

  • Profile photo of Shamsudeen Adeshokan Profile

    In one word “Yes”.

    And very necessary for business growth – both offline and online.

    Recently, I uncover a blog where I can easily get my guest post submitted, accepted and published without strict policy or too many back and forth email exchange.

    The blog is a DA 60+ and PA 50+ I think, (not certain of the figure now), I stumble upon this blog by spying on one of my closest blogger buddy.

    It started after thinking about what could he be doing in a very short time to have build so many authoritative backlinks to his blog, so I use Moz OSE to explore his blog backlinks profiles.

    Now, I have had 3 guest posts published on the blog with one “dofollow” backlinks in each of the post.

    The additional traffic coming from these guest post is something too, plus I now have a frequent chat with the blog owner.

    Competitor analysis is like taking other people’s positive actions to create a brighter future for your business.

    Shortcut if you want to call it.

    Thanks Sunny for this.
    Shamsudeen Adeshokan recently posted…How to Promote a New Blog Without Spending Money on AdvertisingMy Profile

  • Profile photo of Amit Sharan Profile

    Hi Sunday,
    Nice post! I think it is pretty obvious that competition analysis is vital to success of any business. However, you need to have a good business model in place. The model can’t be based solely on reacting to competition. In fact, the most hugely successful businesses are one that define the market in which they operate. But even such businesses need to watch out for competition that is bound to sprout whenever there is money to be made.

    Another aspect to consider is the type of industry. In an industry where entry barrier is very high (say Aircraft manufacturing), new competition is quite unlikely and changes are slow to come. So companies in such an environment can afford to not worry too much about competition but focus on customers and offering newer products etc.

    But for a business like online marketing, entry barrier is low and pace of change is fast. Missing the competition or trends can be deadly for the business.

    • Profile photo of Sunday William Profile

      Hi Amit,
      Of course, competition analysis should come after a solid business is in place. No matter the level of watch done on the competition, the business should have something to offer on its own.

      Yes, the hugely successful companies out there are those that have been able to define the market in which they operate.

      The uniqueness of the product and strategy they provide makes all the difference.

      I also agree with you that the level of competitive analysis in some industry is low.

      Therefore, if we eventually find ourselves in a competitive environment, it becomes necessary to make the most of watching the competition for our advantage!
      Sunday William recently posted…What Are You Doing About The Rising Effects Of Mobile Ad Blocking?My Profile

  • Profile photo of Judith Chang Profile

    Hi Sunday,

    You are correct, it might be necessary to watch the competition.

    But I’d say it’s much better concentrating on improving one’s business and delivering the best to customers, rather than watch the competition.

    Watching the competition might be distracting or even keep you away from your original plan or goal.

    I might be wrong though. What do you think?

    • Profile photo of Sunday William Profile

      Hi Judith,
      Yes, you have point well made “watching the competition might be distracting or even keep you away from your original plan or goal”.

      However, “watching” the competition doesn’t mean we should put all strategies and resources to monitor what the competition is doing.

      Real competition analysis helps the business to observe what is in their best interest to strengthen their plan or goal.

      competition analysis would be distracting if it is not anchored on the original business plan.

      So, watching the competition is not an end on its own but a tactics to complement the overall business plan!
      Sunday William recently posted…Are You Making Sales With Webinars?My Profile

  • Profile photo of Dennis Seymour Profile

    For sure. I have a whole board on Trello just dedicated for competitors, what they are doing and why they are doing things.

    It’s a way to get up, be better and not be unaware when interviews are done.

    The only thing I wont do is stare at them and basically copy everything they do. You tend to copy design, strategies and even features when you keep looking at them.
    Dennis Seymour recently posted…The 2 Sides of Guest Posting: I’m on the “It Works” Side, How About You?My Profile

  • Profile photo of EltonCarr Profile

    Hello Sunday,

    I think there is a healthy line to be drawn when it comes to monitoring your competition. Some of the comments have already alluded to it.

    I think it is a given that your analysis will lead you to other blogs that are fighting for a particular keyword or phrase. Personally, my audience are not necessarily following me because I used a keyword or phrase that my competitor is using. May be it’s because of the niche that I am in. Most of my clients or audience are people who can easily relate to me and feel connected with me because I have made a personal connection with them.

    One of the most common themes I see, is people are desiring authenticity online and when they can get that from you, no matter what the product or service you are offering that out weighs anything.

    I am one of the few who will admit that I don’t use an auto poster. I am very transparent about that…matter of fact I think auto posting systems should be illegal. We already lose the authenticity when communicating through a computer. This is a whole other subject.

    Any way I totally agree on monitoring what your competitor is doing, but at the same don’t forget to be you. Especially when it comes to running a blog.

    Enjoy your day,

    EltonCarr

  • Profile photo of Yan Yan Chan Profile

    Hello Sunday,

    I think it’s good to watch the competition, to know what they are doing that you are not doing.

    Watch the competition for the purpose of gaining necessary research insights or knowledge from them.

    But you should not watch the competition and get distracted from your goals.
    Yan Yan Chan recently posted…Overexposed.My Profile

  • Profile photo of Yan Yan Chan Profile

    Hello Sunday,

    I just checked this post again and saw you replied but I didn’t get any email that you replied.

    I usually get email alerts when I get a reply here. What happened this time?

    Is something wrong from my side?

    Do I contact Kingged support about this?
    Yan Yan Chan recently posted…IN MY JEANSMy Profile

  • Profile photo of Jessica Lucas Profile

    Hi Sunday,

    Yeah, it’s necessary to watch the competition but don’t always do what the competition does, in my opinion.

    It’s necessary to be unique and different from the competition.

  • Profile photo of Black Profile

    Hello Sunday,

    I have learned from reading this post itself and the comments by others.

    You are correct, it’s not a good business strategy to do things solo without considering the competition.

    It’s necessary to do competition analysis as that helps keep you up to date on what your competition is doing. It also allows you come up with better ideas.

    But as Judith said in her comment on this post, watching the competition might be distracting if not done for the right reasons.

  • Profile photo of Winford Moore Profile

    Hello Sunday,

    Like the others here have said, it’s a good idea to watch the competition, if the purpose is to learn and improve your business.

    But watching just for purpose of spying is wasting of time.

    I watch the competition of course, for the purpose of learning what they are doing that can help my business.

  • Profile photo of James Ling Profile

    Yes, watching competitors with a purpose to make improvement is the right thing to do. We must not watch the competition to “copy” what they do.

    Competition analysis is what makes keyword analysis and SEO practices succeed!

  • Profile photo of Carl Profile

    Hi Sunday,

    The competition is part of the larger business strategy. It should not be ignored. Watching the competition, for me, means learning from what they do.

    The aim of this would be to make improvement on their defaults and get new ideas for business growth.

    Yes, watching the competition is great, but should be done with legal means and the best practices!

  • Profile photo of Paul Profile

    Watching the competition is necessary! Yes, I am stating this because competition analysis is vital for making informed decision.

    I am truly impressed with the tips shared by @adeone79(Shamsudeen) on this post!

  • Profile photo of Dave Profile

    Hello Sunday,

    It’s necessary to watch the competition but in some cases, watching the competition might distract you from focusing on actually moving your business or company further.

  • Profile photo of Omar Saady Profile

    Hi,

    Generally, in the business world, watching your competitors is a great idea, however it`s not in the way you might think. Practically, it`s crucial to figure out what your competitors do, how they do it and why they do it, but it`s not good idea to obsess over them and every step they take.

    Thanks
    Omar
    Omar Saady recently posted…8 Simple Steps to Make Profits With ClICKBANK and YOTUBEMy Profile

    • Profile photo of Sunday William Profile

      Hey Omar,

      I guess there is a clear difference between watching to learn from the competition and being obsessed with them.

      In the business world, it is allowed to watch competitors so that one can improve on strategies.

      Watching the competition doesn’t include following every move good or bad, this is pure obsession and misguided reality. I agree with your take on this topic!

      Thanks for leaving your thoughts here!

  • Profile photo of Mark Benny Profile

    If you do not care about your competitors, then there is no way to capitalise on their flaws and have an edge over them in the market.

    Our competitors are very important and vital in all forms of business as they help you forecast and analyse better.

    Even when analysing SWOT, your competitors can also be T (threats) to your business because of course you are struggling for dominance in the same niche.

    I agree with your post totally, it is very necessary to watch our competitors close.

    A vivid example is the Mobile Communication Giants in my country, they infect monitor each other so closely you will even think they copy each others market policies. For every business that hopes to succeed, you must keep your competitors closer.
    Mark Benny recently posted…How to Skype from your Web BrowserMy Profile

    • Profile photo of Sunday William Profile

      Hi Mark,

      Sure, competitors fall into threats that are envisaged when doing SWOT analysis. Ignoring them is to the peril of the business.

      It is important to care about the competitors so that we understand the strategies that are making them thick.

      More so, competition watch is needed to over an edge over them and become outstanding in the industry!

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