A major objective of online businesses is having a sustained conversion. This implies the business wants the visitor to take whatever “action” is intended for them on the website. This action could be to download a product, to buy a product, to read a review, to sign-up for an email newsletter, or fill in a form, etc.
If visitors are not converted on a website, then something may be wrong with the conversion process. To fix this problem, an application of an effective conversion rate optimization strategy comes in.
What Conversion Rate Optimization means
Conversion rate optimization or CRO is defined as the system whereby the use of analytics and user feedback are employed to improve the performance of a website so that conversion can be achieved. According to Hubspot, CRO is the process of creating an experience for your website visitors that’ll convert them into customers.
The major procedures employed by organizations to increase CRO include: Pre-testing and Split-testing of ideas and procedures to determine the best approach to improve a campaign, a website or a landing page conversion.
The testing process also focus on understanding the audience and creating a target message that appeals to the audience.
CRO can also be defined by a website’s unique objectives and needs based on key performance indicators (KPIs).
Conversion Rate Optimization Costs Money
It is easy to desire for increased conversion rate optimization. However, businesses with small budget will find it difficult to meet up with the huge costs of data collection, statistical learning, testing, measuring, real time decision making and optimizing of the website conversion.
MarketingAdept.com reveals that “digital marketers allocating more of their budgets to optimization tend to have more success with their conversion rates. Just as 54% say that lack of resources is the leading barrier to improving conversion rates. 35% say that lack of budget is the top barrier.”
Therefore, for lots of small businesses with little or no budget, it becomes nearly impractical to engage in Impactful CRO.
However, insufficient funds should not deter the business from engaging optimization procedures that will help improve performance or conversion.
How Businesses can use Small Budget to Increase CRO
For online businesses with low budget, the following tips can be applied to improve conversion rate optimization:
. Learning and mastering of conversion rate optimization basics. You can invest time to learn the procedures involved in segmenting and split-testing basic elements like the designs and contents of the website. The basics of CRO can be mastered if the necessary time is deployed whether there is money or not.
. Applying free or inexpensive CRO tools for session-tracking, click-tracing, and conversion tracking, etc. These and other approaches are applicable if the CRO basics are mastered as described in the tip above.
Low budget should not be hindrance if you must improve the performance and conversion of your site. However, every business has its uniqueness in terms of budget and strategy.
If you are running on a small budget, can you practically use it to improve CRO? What strategy do you apply to increase conversion of visitors constantly?