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Is Content Killing Internet Marketing?

Profile photo of Adam D. Mason Submitted by Adam D. Mason April 14, 2016

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In early 2014, Mark Schaefer, a well-regarded marketer wrote a post on his blog called “Content Shock: Why content marketing is not a sustainable strategy”.

The idea being, more and more businesses large and small are jumping on the content marketing bandwagon. Brands are producing more and more content and it is becoming increasingly difficult for most of the content to be seen.

Mark argues that the online world has become incredibly noisy and even really great content is disappearing into the black hole of saturation.

So, with this overabundance of content Mark explained,

“to get people to consume our content, we actually have to pay them to do it, and as the supply of content explodes, we will have to pay our customers increasing amounts to the point where it is not feasible anymore.”

So, what do you think?

Do you believe in Content Shock?

Is there too much content on the web?

Is there a point where none of our content will be seen without paying to advertise it?

Let me know what you think in the comments.


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Hello I am Adam D. Mason. I love the world of marketing and I like to share tips on my blog. I also enjoy a good writing experience. Pens, pencils, paper, and marketing. All these things bring a smile to my face.
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61 Responses to “ Is Content Killing Internet Marketing?” Leave a reply ›

  • Profile photo of Sunday William Profile

    Hi Adam,
    The reality is that content is getting saturated online. For this reason, if a marketer wants his/her content to stand out, then an ‘extra’ attraction feature must be embedded in the content marketing.

    Content shock is real but this doesn’t mean that content marketers cannot make their contents gain the require attention.

    There is an evolution in the way content marketing is treated but the truth remains that adaptation to the technicalities and best practices that will make content stand out is necessary.

    Good content can still stand out but bad content will “kill” the Internet marketing moves of the marketer.

    Is there a point where none of our content will be seen without paying to advertise it? — This will depend on the type of content and the target audience.

    However, a good content can be shared, re-shared and re-tweeted without the need to pay for advertising it!

    • Profile photo of Adam D. Mason Profile

      Hello Sunday,

      Thank you for the insightful comments. I agree that content type and target audience plays a bit roll in getting eyes on content.
      You said that, “bad content will “kill” the Internet marketing moves of the marketer.” and I totally agree. There is a lot of content out there for people to find and it hurts me a little inside when I find a one of those keyword laden landing sites.
      Adam D. Mason recently posted…The Fundamentals Of Persuasive WritingMy Profile

  • Profile photo of Chery Profile
    10

    Hello Adam,

    Is content killing internet marketing? Wowsy!! What a question?

    Google Internet Marketing and you will get About 82,500,000 results! Now that is a lot of content, HUH?

    So the question should be How do you get your internet marketing content seen without paying people to see it?

    Sunday hit briefly on this above, you do need to do something that makes your content stand out from the others! As he states try to add an ‘extra’ attraction, perhaps a video, a webinar, something different to help you STAND OUT!

    He also talks about having your content shared and re-shared! We all know if it is good people will want to share it.

    Last we have sites here like Kingged to help get your content seen! There are also a lot of communities out there that you can join for free. But you do need to trade your time for money with these kind of groups.

    So nothing is really free.

    Hope this helps.

    Great Question

    Chery :))
    Chery recently posted…3 Simple Steps To Help With Your Retirement PlanMy Profile

    • Profile photo of Adam D. Mason Profile

      Hello Chery,

      82 million? Wow, and that’s for one target market. It’s a wonder we get any traffic at all.

      I do not believe that consumers will reach a point when there is too much content. I think that if you were to look through the history books at each time a new media would come out this would be said. Think the printing press, the radio, or television. We will saturate the market with our content.

      I consume tons of content everyday. But, I am very picky about what I consume.

      I will even suffer through a horrible blog post if it is about the content I am seeking that day. I think that one of the biggest issues that lead people to claim something like “content shock” is due to a lack of targeting.

      I will read through the worst writing in the world if it is about a fountain pen or a mechanical pencil I am looking at buying. I even have a few of these blog sites bookmarked because they review things that others don’t or won’t.
      Adam D. Mason recently posted…The Fundamentals Of Persuasive WritingMy Profile

    • Profile photo of admin Profile

      [Kingged.com has just bought Chery another $5 glass of cold beer or hot coffee, to say THANKS, for this very helpful response]

      $5 will be sent to your Paypal account by end of the week.

      Thanks a lot, for a very valuable response!

      Kingsley
      admin recently posted…What’s the Best Blog Community? Why Kingged.com WinsMy Profile

  • Profile photo of Lawrence Berry Profile

    Content marketing is alot of harder concept now in my opinion.

    I totally agree that the internet has a lot of noise now, and people have to really now what they want or they will get wrapped up in the noise.

    When the internet first started, people who had great content could really stand out. There weren’t many “experts”, but now there are people all over the internet claiming to be experts and have great content to market.

    If you want to get noticed in today’s world, I feel that you have to be different and be doing something that alot of people are not doing or you have to pay to get your great content noticed.

    These are the two ways to get noticed in my opinion. Now, I think people can get noticed in other organic ways, but it takes a tremendous amount of time.
    Lawrence Berry recently posted…Exercising Regularly Will Keep Your Joints HealthyMy Profile

  • Profile photo of Freedom Blogger Profile

    Hi Adam!

    Very interesting topic and questions man.

    There is a lot that can be said on this topic and this opinion.

    Because the facts can be perceived in the wrong way as well.

    Content and information is growing very very rapidly online. YES – that is a fact. But the effect this has is far from being bad.

    It actually does not really matter the amount of content that is created and circulates online.

    One word – one reason – why.

    Infinite.

    Information is simply energy. Energy is infinite my friends! 😀 😀

    Information is infinite. There will always be new ways of content, new information, new points of views, new thoughts, new stories, new people, I mean … there is just no end here!

    That is the fact. But there is also the power of belief.

    If people think something is becoming saturated – and they really believe in that, they will experience that.

    Information will never seize.

    It is a matter of looking at either the bright side or bad side. To put it in simple words. You know what I mean?

    Great topic! 😉

    Have a great week Adam!

    Cheers!
    Freedom Blogger recently posted…7 Practical Tips for Well-Written EmailsMy Profile

  • Profile photo of Jasper Oldersom Profile

    Hey Adam,

    I don’t think content is killing internet marketing, I think it adds massive value.

    There are a lot of blogs I read, but there are also a lot of blogs I don’t read. But every blog has its own audience. You simply like learning more from some bloggers than others, because they teach it to you in a way that you can relate to.

    That’s why I think it’s important to develop your own voice. If you have your own identity, you’ll always stand out from others and some readers will hate it, others will love it! Just focus on expanding the latter.

    I think it’s that easy. If you take a blogger like Neville Medhora for example, (kopywritingkourse.com), he teaches through lot’s of humorous examples. This makes me prefer being on his blog.

    Focus on making your content unique. What you share is most likely shared elsewhere. HOW you share it, is what makes all the difference.

    – Jasper
    Jasper Oldersom recently posted…Do You Leverage These Swiping Secrets To Make Your Web Copy More Effective?My Profile

    • Profile photo of Adam D. Mason Profile

      Hello Jasper,

      Finding your voice is so important. Everyone has their own story and their own experiences. I feel like I am in the same camp as you, the abundance of content adds massive value to the Internet marketing world.

      With all the different ways of teaching we are exposed to through the Internet many more people are able to learn how to build an Internet business that can support their lifestyle.
      Adam D. Mason recently posted…Is Multitasking Killing Your Internet Marketing Business?My Profile

  • Profile photo of redtiger Profile

    Hi Adam

    We are living in the information age. The internet has been a sea of information for a long time. Adding a few buckets of water every day will not make that much difference.

    Content marketing is alive and well. Better still, it has been evolving. The rules have changed but the game goes on.

    Dynamic Internet marketers have realized that no matter how many athletes there are in a race, there has to be a winner. They are forever creating new strategies to be the one who walks away with the gold medal. The best and probably only strategy at the moment is one of give and take.

    We have reached a stage where we have to pay to have our content seen. Payment does not have to take the form of money. You can pay with your time by working harder on social media. You can also pay by building relationships and forming tribes where every member shares the content of the other.

    Another is moving your content off a web page and into the limelight by publishing it on social networking sites. Go to where you will be seen.

    Creating great content consistently may be dead as a strategy in itself but not as an ingredient of a bigger plan. Many people buy a newspaper because they like to read the content of one specific columnist. Combine give and take with good content and you will be seen despite the size of the ocean.

    Yes it is becoming increasingly difficult to be found online. That is a fact but the bottom line is it is only another hurdle for the marketer. Hurdles can be overcome.
    redtiger recently posted…Traffic comes to those who speak loudestMy Profile

    • Profile photo of Adam D. Mason Profile

      Hello Redtiger,

      Thank you for your comments. You brought something to my mind while I read your reply.

      One of the biggest reasons I love Internet marketing is because it forces me to always be in a state of learning. If we want to stay in the game we must be dynamic.

      I have always understood that you have to “pay” to get noticed. I have always thought of it as time or money, but I do not think that I need to pay more time or money to reach the same amount of people as time goes on.

      There are so many ways to reach a customer now. If you want reach your customer cheaply you need to find where they hang out and what they want to see.
      Adam D. Mason recently posted…The Fundamentals Of Persuasive WritingMy Profile

  • Profile photo of Luana Spinetti Profile

    Hi Adam,

    I’ll start with saying I’m pro content marketing and I see it as one of the most interesting, creative forms of internet marketing.

    It comes with risks, of course, like any strategy or system, when it gets abused.

    What you say about saturation is true, and it’s also true that users/readers/customers can only consume so much every day and they will obviously filter out anything that doesn’t completely answer the problem they’re seeking a solution for.

    Users are not interested in reading the same stuff again and again, right?

    In fact, I feel the ‘Content Shock’ effect wouldn’t carry so many bad consequences if marketers and businesses knew which of their assets to focus on and promote. After all, every marketer could publish content on the same topic, but it’s marketers who concentrate their efforts on what they (or the business they work for) know and do best that wins customers/readers; because their content makes their offer stand out from the crowd.

    A few years ago I worked as a SEO specialist for a tech startup. When it came to brainstorming topic angles for guest posts, it came up that the CEO really believed in certain things that other companies in the same field didn’t. Bingo! We had found our special angle that would set our message apart from others in the same category!

    Because yes, there were plenty of articles and promotional pieces on the Web for that field, but none was so compelling and newsworthy as ours. For the few months I worked for this startup, the platform got more users and traffic worldwide, so we were on the right track.

    I hope to see more content built around a business/professional’s strong assets in the future and not just the same old stuff written only for search engines (seriously).

    Thanks. :)

    ~ Luana
    Luana Spinetti recently posted…Freelance Writing – How I Got Myself Started (And How You Can Do It, Too)My Profile

    • Profile photo of Adam D. Mason Profile

      Hello Luana,

      People love stories, and those stories are what differentiate one content marketer from the next, or one company from the next.

      I think this is why I am such a fan of content marketing, it gives me an opportunity to tell a story while helping people at the same time.

      People have an idea of what they want, and I think they will absorb every bit of content that fits that image of what they want. No amount of content is going to stop a person finding what they want, it may slow them a bit, but they will find something.
      Adam D. Mason recently posted…How Good Do You Want To Be?My Profile

      • Profile photo of Luana Spinetti Profile

        Hi Adam,

        Storytelling is wonderful! That’s my favorite part of content marketing, too.

        I think Web users have very efficient content filters to rely on (interest filters, not software) and in fact I worry about those content marketers who won’t take it into account when creating content, because they risk to lose the battle.

        Thanks for a great discussion! :)

        ~ Luana

    • Profile photo of admin Profile

      [Kingged.com has just bought Luana Spinetti yet another $5 glass of cold beer or hot coffee, to say THANKS, for this very helpful response]

      $5 will be sent to your Paypal account when the next mass payment is made (usually within a week).

      Thanks a lot, for a very valuable PARTICIPATION on Kingged.com!

      Kingsley
      admin recently posted…Syndicate Your Posts on Kingged & Enjoy Much More ExposureMy Profile

    • Profile photo of Dave Profile

      Thanks for this comment, Luana.

      I agree a lot with the point you made here:

      “every marketer could publish content on the same topic, but it’s marketers who concentrate their efforts on what they (or the business they work for) know and do best that wins customers/readers; because their content makes their offer stand out from the crowd”

      Let the best content win, right? :)

  • Profile photo of Christopher Jan Benitez Profile

    Do you believe in Content Shock? Yes.

    Is there too much content on the web? Yes.

    Is there a point where none of our content will be seen without paying to advertise it? No.

    I think the content shock is a wake-up call for marketers, site owners, and entrepreneurs to step up their content game and provide more value to their audience. While sites featured in Mark Schaefer’s article provide high value to their readers through the content they produce, I perceive this as a challenge to become much more unique and targeted through the content they produce. The process may be hard and challenging, but it follows the natural evolution that readers and audiences need content that answers to their immediate problems.

    As mentioned, paid advertisement is a luxury that not all can afford. Therefore, there is no need to pursue this tactic unless you have money to spend. Besides, the bedrock of every successful content is its usefulness. By tapping to the needs of your audience, you can market it the same way that you do and still reach out to your audience as effective as ever.

  • Profile photo of Sarah John Profile

    Hi Adam,
    Its interesting to note of the negative impact of bad content. From what Mark has explained:

    “to get people to consume our content, we actually have to pay them to do it, and as the supply of content explodes, we will have to pay our customers increasing amounts to the point where it is not feasible anymore.”

    I am not too sure whether a time will come when we actually have to pay customers increasing amounts to read our contents. This is debatable! Except if I am missing the main point?

    Good content(s) is out there and these have helped Internet marketing. On the other hand, bad content(s) are those that hurt good conversion of Internet marketing!

    • Profile photo of Adam D. Mason Profile

      Hello Sarah,

      I don’t think you are missing the point. From what I can gather, Mark says that in order for his content to have the same impact on his customers each year he needs to pay to have it distributed. I find fault in that. The calibre of content that is on his site should be easily distributed to his customers. I think the problem lies in him trying to reach different customers, the kind that are not originally attracted to his way of creating content.

      In my eyes bad targeting is just as harmful as bad content. Good content can be targeted at the wrong crowd and end up hurting Internet marketing just as much.
      Adam D. Mason recently posted…3 Excuses Keeping You From Making ContentMy Profile

      • Profile photo of Don Purdum Profile

        Hey guys,

        In his book, he talks about this from a few different perspectives:

        1. What is the time required to create amazing content and what are you worth per hour.

        2. What is the financial value of that content? There is so much amazing free content online now that many no longer have to pay to have their problems solved, needs met or desires fulflilled. That can come as a lost cost to a business.

        3. How much may you have to spend financially in order for your content to be seen? Again, FB is making it harder for pages to get their content seen because of all the clutter on our walls and they want us to see what we tell them you want to see through our actions (ie likes, comments and shares). Otherwise, there is a cost to get content seen on our part as businesses. Same on LinkedIn, or Twitter.

        If you don’t pay for access to an audience, how much time does it require for you to distribute the content, network, build relationships and help others who will help you?

        That all takes time, and in the business world time equals money.

        That is his point.

        When you factor it in all together, many are in a negative financial footing on a standard bell curve.

        We are paying people thanks to the content shock through either our wallet or our time because it requires more and more effort to get our content into the marketplace; and it isn’t slowing down anytime soon.

        Of course it can be corrected, but just like there use to be a lag time in offline advertising between when we made the expense and experienced the return on the investment; that’s what we are now starting to see in the offline world as well.
        Don Purdum recently posted…How To Build a Valuable Website that is ProfitableMy Profile

  • Profile photo of Celine Profile

    Hi Adam,
    The trend of content on the web is simply good and bad. Good for those that crave for quality and bad for those that game the system and couldn’t engage readers successfully!

    I am 100% in agreement with the views of Christopher Jan Benitez or @christopherjanb on this. His views just reflected what I feel about this whole idea of present day effects of content marketing!
    Celine recently posted…Timing is Everything! How Does It Affect Your Email Open Rate?My Profile

    • Profile photo of Adam D. Mason Profile

      Hello Celine,

      Thank you for your comment, I totally agree with you. A person who is looking to “game the system” is going to have a hard time getting past the truly good content.

      But that just makes things better for the consumer, right? Those who are creating good content are going to step up their game in order to differentiate themselves from the bad content creators. Meaning more better content for the consumers.
      Adam D. Mason recently posted…You Don’t Know What You Don’t KnowMy Profile

      • Profile photo of Celine Profile

        Sure, more better content for the consumers if better quality content is create by content producers. Gaming the system will eventually bounce back on the bad content creator. This is an absolute law!

  • Profile photo of Paul Guzman Profile

    This same subject has been rolling around my head for months now. I call it “content saturation”. The amount of garbage I read in other blogs, feeds, forums, social media is enough to make my brain explode. I do sometimes run into content that makes me think…this post is one of them. Content shock is alive and well!
    Paul Guzman recently posted…How to use the WordPress Visual EditorMy Profile

  • Profile photo of Sherman Smith Profile

    Hey Adam,

    I believe it all boils down to branding and how well you know your target audience.

    How do you brand yourself in order to attract a group of people will have an effect on your business, whether it be positive, negative or neutral.

    It doesn’t matter if there’s a lot of noise or not.

    For example:

    If you look at McDonald’s, they are all over the world, but let’s focus on the United States.

    How many mom and pop hamburger joints stayed in business despite the fact that McDonald’s is multi-billion dollar hamburger business and why?

    There’s something special about your local mom and pop joint that McDonald’s doesn’t deliver well.

    As a matter of fact, I know many people who preferred these small time hamburger joints over McDonalds.

    This would be the same as your content. Despite the fact that we’re in a noisy internet, you can brand yourself well enough through your content in order to get specific traffic to come to it.

    This is why target marketing is so important and it seems like that Mark is coming from a Mass Marketing point of view. If so, then yes you’ll probably end up paying people to look or listen to your content.

    Other than that, like Christopher Jan Benitez was mentioning, you have to deliver more value to your audience. But you also have to figure out what type of content your audience considers to be valuable to them.

    And this is where true marketing comes in by using analytics and statistics to cut through the noise.
    Sherman Smith recently posted…Importance Of Branding Yourself Online When You’re Broke With Little TimeMy Profile

  • Profile photo of admin Profile

    [Kingged.com has just bought Adam D. Mason $10 cold beer or hot coffee, to say THANKS, for STARTING and very actively PARTICIPATING in this very insightful discussion post]

    $10 will be sent to your Paypal account when the next payment is made (usually within a week).

    Thanks a lot, for a very valuable PARTICIPATION on Kingged.com!

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  • Profile photo of Don Purdum Profile

    Hi Adam,

    I read Mark’s book The Content Code and I’m part of his Alpha Audience group.

    To answer your question, yes it’s real. When you consider that more content is now generated in one day than in all of human history up to 2014 the answer has to be yes.

    However, there is still a dominate place for content but with a caveat.

    The content must be high quality and especially relevant to the problems, needs, or desires of the intended audience.

    Combined with the fact that for some time (it could be months or years) we have to build our audience.

    Building the audience is no different online now than offline. It requires showing up!

    Offline you may go to networking meetings, join a chamber of commerce, become a speaker, etc…

    Online you have to find engaging communities and engage yourself.

    You also have to find those who serve the same audience you do but in a different way and engage with them and provide them value. Give them a reason to get to know you and start developing a relationship and give their content to your audience.

    I have had major success and now I contribute to other publications like B2Community, SelfEmployed.com, Allbusiness.com and b2bmarketing.net.

    They have direct access to my audience for example.

    I think the reality is that content markeing isn’t what it was even 12 months ago.

    Mark would be the first to say it’s worthwhile, but you have to have the right strategies or you will fail.

    ~ Don
    Don Purdum recently posted…How To Build a Valuable Website that is ProfitableMy Profile

    • Profile photo of Adam D. Mason Profile

      Hello Don,

      Thank you for this perspective.

      I love that you have come in to this conversation with the knowledge you have gained through Mark’s teachings. The only reference I have is the blog post referenced in the original question and a few blog posts countering it.

      I absolutely agree that content marketing isn’t what it was 12 months ago, and that is one of the reasons that I love it so much. We constantly need to be learning to stay competitive.
      Adam D. Mason recently posted…What The Graham Norton Show Taught Me About MarketingMy Profile

  • Profile photo of David Profile

    Yes, there is too much content online. No, there is not too much exceptional content online.

    Yes, there is more and more really long “complete guides to” content online, and yes, that will soon be saturated, too. After all, how many “Complete guide to starting a blog” posts do we need?

    But there will never be too much really creative and original content. That will always be rare.

    However, content saturation has nothing to do with effectiveness:

    The world is saturated with business cards.

    The world is saturated with handshakes.

    The world is saturated with storefronts.

    These marketing tactics are still effective, even if their uses change somewhat over time. Content is still an effective tool to demonstrate expertise, to impart information and to carve one’s own niche in the market.

    It was so even in biblical times. It will be so when we board the ship that takes us to a new planet.

    Long live content!
    David recently posted…Writers, just writeMy Profile

    • Profile photo of Adam D. Mason Profile

      Hello David,

      You hit on quite a few solid points there. You said that the world is saturated with business cards and I could not help but think of the scene from American Psycho where the gents were showing off their business cards.

      How do you get your business card to stand out in a world full of business people flinging their business card to anyone? You get creative and you make it original. I have seen a titanium business card and a business card that is made of wood.

      The value that people can bring to content is their own story. I love reading about how to write a compelling headline because every author tells a different story.

      And isn’t the story what really makes content good?

      Thank you for your comment.
      Adam D. Mason recently posted…What Your Grandma Can Teach You About SalesMy Profile

      • Profile photo of David Profile

        Exactly, Adam. Get creative. It’s more fun that way. :-)

        But even if you have a boring black-and-white business card, the person you give it to will hang onto it if you made an impression and/or they might need your services.

        My point is that even same-old-same-old content can still have a purpose. Not everybody has to be a rock star to be successful, and not every piece of content has to be the ultimate or the most original or the first ever to be effective.

        Create the content that is designed to achieve your goal. If a thousand other people do the same, that’s there problem. As long as it resonates with the audience you need to capture, it’s all good.
        David recently posted…Writers, just writeMy Profile

    • Profile photo of admin Profile

      [Kingged.com has just bought David yet another $5 glass of cold beer or hot coffee, to say THANKS, for this very helpful response]

      $5 will be sent to your Paypal account when the next mass payment is made (usually within a week from now).

      Thanks a lot, for a very valuable PARTICIPATION on Kingged.com!

      Kingsley
      admin recently posted…Submit 100% Unique Content on Kingged & Enjoy Massive-ExposureMy Profile

  • Profile photo of Robert A Kearse Profile

    RE:“Content Shock: Why content marketing is not a sustainable strategy”.

    Forgive me for being so blunt but the above sentiment is AN ABSURD NOTION.

    Suppose I ask a related relevant question from a different perspective.

    Content Shock: Is solving people’s problems a sustainable marketing strategy”?

    OR

    Content Shock: Is helping people fulfill their dreams a sustainable marketing strategy”?

    Think about it like this ==>>quality content marketing involves solving people’s problems or helping them achieve their goals (fulfill their dreams).

    This process will NEVER go out of style.

    I concede that difficulties have emerged with this process, primarily because of the proliferation of knowledge and content.

    The pace of innovation rates to accelerate
    so what can be done about “information overload”.

    First, a quick observation. Effective content marketing can’t be initiated ONLY when a sale is in mind.

    The best proficient (content) marketers have built up an “authority status” so that they have become TRUSTED sources of information.

    Look at the information overload problem from the prospects’ point of view. They can do a search when they need help with a problem, and then sift through the multiple results.

    OR

    They can go straight to a “trusted” source of information who has provided them with related quality content in the past.

    Here are three ways to definitely build your “authority status”.

    -1- Build and maintain an email opt-in list/newsletter/ezine.

    -2- Start and maintain a content curation site in your area of focus. (http://scoop.it – is a good place to start. It has extraordinary search resources, by the way, to assist in your content curation.)

    -3- Do consistent guest posting. There is a free download of “Bend the Web”, which is an in depth guide to guest posting.

    These last two methods should ALWAYS feed the first method.

    Ok. End of rant! Whew! lol

    Best of success.
    Robert A Kearse recently posted…

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  • Profile photo of Judith Chang Profile

    Hi Adam,

    This is a really good discussion post.

    I read lots of the comments and agree with both sides of the discussion.

    I think there’s too much content on the Internet too and most of them are low quality but the good quality content will always be needed.

  • Profile photo of Yan Yan Chan Profile

    Hello Adam,

    I am with you on this, it’s really difficult now for most content to be seen.

    Mark Schaefer is right, I think, online world is more noisy now with too much content.

    Maybe the solution is to combine great content with great marketing, to get great results, yes?
    Yan Yan Chan recently posted…IN MY JEANSMy Profile

  • Profile photo of Barbara George Profile

    Good discussion, I’d say.

    I don’t think content is killing anything.

    There has always been and will always be lots of content. I agree with Judith that great content will still stand out.

    I also agree with David that “content saturation has nothing to do with effectiveness. Content is truly still effective to demonstrate expertise, to impart information and carve one’s own niche in the market… ”
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  • Profile photo of Dave Profile

    I have to admit, a lot of responses in this post are super!

    Just reading them and enjoying from the wealth of experience in here!

    Thanks all :)

  • Profile photo of Winford Moore Profile

    Hi Adam,

    There is too much content on the web but I don’t think this is killing Internet marketing. Rather, the availability of content is what gives the Internet its purpose.

    However, this is not to say that every content out there is relevant. They should be checked to improve Internet marketing.

  • Profile photo of James Ling Profile

    Content, killing Internet marketing? This is a strange question to me. How can content “kill” Internet marketing? Well, if you mean bad content then it is understandable.

    However, this will only affect a business that chooses not to research and promote good and valuable content.

    As for the idea that content will kill the over all “Internet”. This is relative!

  • Profile photo of Black Profile

    Hey Adam,

    There cannot be too much content on the web. However, it is fundamental that the right content is created and promoted for effective result.

    I agree with the take of @freddyjr that:

    “It actually does not really matter the amount of content that is created and circulates online.

    One word – one reason – why.

    Infinite.

    Information is simply energy. Energy is infinite my friends!”

    This is sure absolute for everyone wanting more effectual details on this.

  • Profile photo of Carl Profile

    Mark Schaefer’s post only re-emphasized the need to be more strategic with content marketing.

    It is only when the right investment is made and the increased capacity is employed that we overcome content shock.

    The quality of investment made in a content should make content marketing stay alive!

  • Profile photo of steven Profile

    The idea of content shock is reflective! Mike Schaefer’s take on this idea is revealing.

    For every intending content marketer, there is need to ensure that clarity of content function is defined for effectiveness and result.

    Poor content kills while the valuable content remains relevant all of the time!

  • Profile photo of Amit Sharan Profile

    Good content is helping the Internet, while poor content is simply killing! This is my raw answer.

    I don’t know what content shock means but I understand that the value of a content would define the value of consumption online!

  • Profile photo of Jerry Chong Profile

    I have learned so much from the great responses on this post.

    I am with those who say more epic content will always be needed and isn’t killing Internet marketing.

    It’s low quality content that is the problem. I always love reading epic content.

  • Profile photo of Paul Profile

    Hi Adam,

    This is a great food for thought. There is too much content on the web and we are still going to experience more of it.

    However, paying customers to consume our content is a source of concern. Mark Schaefer’s piece is revealing and this should inspire content marketer add more value to their piece!

  • Profile photo of Gavin McDonald Profile

    What a great collection of thoughts in this post.

    It’s hard to anything new to all others have said here, but for me, content is not killing Internet marketing.

    Mark Schaefer may be right that online world has become incredibly noisy but truly great content will always be needed and read and helpful.

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